Director of Philanthropic Marketing & Engagement

Big Brothers Big Sisters of New York City Inc•New York, NY

13h•$90,000 - $100,000•Hybrid

About The Position

The Director of Philanthropic Marketing & Engagement leads Big Brothers Big Sisters of New York City’s storytelling and integrated marketing strategy to drive philanthropic revenue and audience engagement. Reporting to the Chief Philanthropy and Marketing Officer and partnering closely with Development, the Director turns the stories of Bigs, Littles, families, and partners into campaigns, content, and partnerships that attract, retain, and upgrade donors, sponsors, and ambassadors. The role serves as a lead storyteller and brand champion, using data-driven marketing to deepen engagement, generate philanthropic support, and deliver measurable fundraising results. The Director leads marketing-led fundraising initiatives, organizational storytelling, brand and creative development, integrated campaigns, ambassador and partnership engagement, social media, website content, newsletters, and vendor coordination. The position also manages revenue and engagement goals, evaluates campaign performance, and collaborates across Development, Program, and other teams to advance fundraising and organizational priorities. This is a hybrid role, with presence at the BBBS of NYC office required at least two days per week, as well as attendance at events and key meetings. Occasional evening or weekend work may be required around major events, campaigns, ambassador activations, and deadlines. The salary range is $90,000–$100,000. Benefits include dental, health, and vision insurance; a 403(b) retirement plan; a hybrid work schedule and flexible work arrangements; 14 federal holidays plus a winter office closure; and generous vacation and sick time.

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
Demonstrated marketing and communications experience.
Proven success developing campaigns that drive measurable fundraising results, supported by a portfolio of written, visual, or video storytelling that inspires giving or action; applicants should be prepared to share specific results.
Experience in influencer engagement, media relations, or sports and entertainment partnerships.
Proficiency in graphic design tools such as Canva, email marketing tools such as Mailchimp, and web and social media analytics.
Strong communication, collaboration, and organizational skills.
Ability to manage multiple priorities, work independently, follow through on commitments, and proactively communicate progress and challenges to the Chief Philanthropy and Marketing Officer.
Passion for the mission of Big Brothers Big Sisters and commitment to community impact.
Storytelling ability across writing, visuals, and video to motivate people to give and volunteer.
Revenue orientation, including connecting campaigns to fundraising outcomes and goals.
Ability to use performance data to set goals, track results, and make decisions.
Relationship-building skills with ambassadors, media, and colleagues across departments.
Project management skills to plan, organize, and execute marketing and communications projects on time.
Strong follow-up, accountability, attention to detail, and commitment to accurate and consistent marketing materials.
Commitment to ongoing research and learning about the evolving marketing and communications landscape.

Nice To Haves

Experience in a nonprofit or mission-driven organization.
Established New York City media relationships.
Experience with CRM and fundraising platforms such as Raiser’s Edge and Classy.
Experience in youth development or mentoring.

Responsibilities

Lead a data-driven marketing strategy aligned with organizational revenue goals, driving donor acquisition, retention, upgrades, and pipeline growth.
Own annual revenue and engagement goals for marketing-led initiatives, including digital and individual giving campaigns, peer-to-peer fundraising, cause-marketing partnerships, and ambassador activations.
Partner with Development to generate leads and track marketing-sourced introductions and their progress through the pipeline.
Identify and scale growth opportunities across audience segments, channels, and partnerships to increase brand reach and philanthropic support.
Monitor campaign performance and fundraising metrics, using data and insights to optimize marketing effectiveness, conversion, and philanthropic revenue.
Build and maintain a story bank featuring Bigs, Littles, families, alumni, and corporate partnerships.
Partner with Program staff to gather stories and impact data and translate outcomes into narratives that drive donor engagement, giving, and loyalty.
Tailor storytelling to donor-journey stages, including solicitation, cultivation, stewardship, impact reports, and donor recognition content.
Lead video and multimedia storytelling for campaigns and signature events.
Develop brand narratives that communicate organizational impact and deepen engagement with donors, partners, and the community.
Ensure marketing and creative assets communicate BBBS of NYC’s impact and resonate with key audiences.
Lead organizational marketing collateral development from concept to completion, maintaining brand consistency and alignment with the visual identity.
Develop, pitch, and refine external-facing creative assets and integrated campaigns that elevate brand presence and advance organizational goals.
Lead visual storytelling and multimedia strategy across channels and audience touchpoints.
Partner with Development to plan and execute an annual fundraising campaign calendar with revenue goals, target audiences, messaging, and channel strategies.
Develop integrated campaign narratives and donor-facing assets that align storytelling, donor engagement, and fundraising objectives.
Create consistent, mission-aligned messaging across digital platforms and communications channels.
Collaborate across functions to develop and execute campaigns that advance organizational priorities, fundraising, and program recruitment.
Grow the NYC Gamechangers initiative by recruiting and activating influential New Yorkers to champion BBBS of NYC and drive philanthropic support.
Lead media relations and public relations strategies to elevate brand visibility, secure press coverage, and cultivate donor and partner opportunities.
Develop co-branded marketing and recognition strategies to strengthen corporate partnerships, showcase impact, and support partner stewardship.
Develop and execute social media strategies and content that amplify the mission, advance fundraising campaigns, and drive audience engagement.
Partner with the Chief Philanthropy and Marketing Officer to leverage digital trends and best practices for audience engagement, donor acquisition, and campaign conversions.
Manage and optimize website content and Classy campaign pages to support fundraising and organizational priorities.
Lead event-specific social media execution, including pre-event promotion, live coverage, and post-event storytelling.
Oversee the development, editing, formatting, and distribution of newsletters and marketing content, ensuring brand consistency.
Adapt creative assets and video content for marketing, social media, and programmatic needs.
Manage external vendors, including printers, mail houses, and production teams, to ensure quality, timely delivery, and effective execution.
Coordinate with website developers to ensure timely updates and alignment with marketing priorities.
Take on ad hoc projects and responsibilities as assigned.