Director, Engagement Marketing

Carrum Health•,

2h•$190,000 - $210,000•Remote

About The Position

At Carrum Health, we have built a unique marketplace for specialty care with unparalleled patient experience. Since 2014, we have been rewiring a fundamentally broken healthcare system. By connecting large employers directly with the nation's top-tier providers, our platform replaces a flawed fee-for-service model with one that actually works. If you are passionate about solving complex economic problems, driving systemic change in our healthcare system, and thriving in a people-first culture, we want you on our team. As a high-growth health tech company, we are seeking high-performing, exceptional talent to scale our platform and ensure that anyone in the country facing a specialty procedure has access to the life-changing Carrum benefit. Our marketplace creates massive value for all stakeholders: For Employers (Demand): Predictable, transparent pricing that slashes specialty care costs by up to 45% and eliminates waste For Providers (Supply): Ability to gain market share while reducing administrative burden, empowering top-tier doctors to focus completely on delivering optimal care. For Members (Users): A life-changing benefit with dedicated concierges, VIP access to the nation's best specialists, and little-to-no out-of-pocket costs. We are looking for a Director, Engagement Marketing to help us redefine how we engage covered populations and unlock unprecedented benefit adoption across our employer network. The Director, Engagement Marketing will play a critical role in our success. Reporting to the Head of Growth Marketing, you will own the end-to-end member engagement strategy across our full relationship-client book (275+ accounts) and be crucial in pioneering innovative B2B2C marketing playbooks, scaling adoption through creative activation channels, and elevating our strategic voice with HR and benefits leaders; helping us ensure that our campaigns captivate members, move people from awareness to action, and deliver exceptional ROI within complex employer ecosystems. You’ll be responsible for building a world-class team of Engagement Marketing Managers, driving high-impact growth strategy, and turning behavioral insights into breakthrough campaigns that fundamentally change how patients access care. You’ve hustled, you’ve created, you’ve implemented, and you love the intensity of a startup in high-growth mode.

Requirements

You bring a rich background of leading integrated marketing strategy, partner marketing, and high-growth B2B2C engagement programs in fast-scaling environments.
Strategic GTM & Partner Marketing: Proven track record of designing and launching bold integrated campaigns in complex B2B2C environments, turning employer access into deep member adoption.
Marketing Tech & Data Fluency: Strong skills working with Salesforce, Braze, or modern marketing automation engines, leveraging behavioral signals, utilization data, and audience segmentation to drive strategy.
Leadership & Team Elevation: 8+ years of client-facing marketing, growth strategy, or account management leadership experience—healthcare, digital health, HR tech, or benefits technology preferred.
Outcomes-Driven Mindset: Relentless focus on activation, registrations, and ROI rather than vanity metrics, with a proven ability to codify winning strategies into scalable playbooks.
Resourcefulness & Creative Problem-Solving: Ability to navigate intricate client environments, regulatory parameters, and employer constraints with ingenuity and speed—finding creative paths to captivate populations without slowing down momentum.
High-Stakes Leadership: Experience guiding teams through critical seasonal launches, open enrollment pushes, or strategic client expansion initiatives.
Autonomy & Strategic Alignment: Ability to operate with high autonomy and visionary leadership while building strong alignment with a Head of Growth Marketing who is deeply invested in scaling this function.
Entrepreneurial and resourceful — you’re a visionary problem solver who thrives in fast-paced environments.
Experience handling deadlines, keeping many balls in the air, and prioritizing work in a fast-paced, dynamic environment.
Passion for collaborating cross-functionally with sales, operations, client success, data, content, and product teams to ideate, complete projects, and drive impactful results.

Responsibilities

Architect the overarching engagement strategy across relationship clients spanning three distinct patient-source sub-units: client best practices (including new launches), ecosystem partners, and embedded client partnerships.
Drive growth strategy and innovation, experimenting with novel messaging, precision segmentation, multi-channel tactics, and practical AI tools to reach members at critical healthcare decision points.
Elevate partner and relationship marketing, serving as a senior strategic thought partner to employer HR leaders, benefits consultants, and ecosystem partners to position Carrum as an indispensable, high-utilization benefit.
Build, empower, and mentor a high-performing team of Engagement Marketing Managers and a Coordinator, transforming the function into a center of strategy, creativity, and performance excellence.
Connect behavioral data to dynamic execution, overseeing a responsive account-pacing model that flags population engagement opportunities early and deploys targeted, high-converting marketing solutions.
Regularly collaborate with leadership across Client Success, Content & Creative, Operations, Data, and Product to build unified, friction-free patient conversion funnels.

Benefits

Stock option plan and performance bonus for eligible employees
Flexible schedules and remote work
Chicago and San Francisco offices available as an option
Flexible PTO, within reason
Summer Fridays (sign off @ 1pm local time)
15+ paid holidays, including Juneteenth, World Mental Health Day, and Carrum Health Day
Annual holiday shutdown in December
Paid parental leave
Health, vision, and dental insurance
Employee Assistance Programs (EAP)
401K retirement plan