Engagement Marketing Strategist
About The Position
Modern Health is a mental health benefits platform for employers, offering a comprehensive solution for emotional, professional, social, financial, and physical well-being. As an Engagement Marketing Strategist, you will be a strategic marketing partner to the Client Management organization and a key member of the Member Engagement Marketing team. This role supports Client Managers in driving Modern Health awareness, registration, and meaningful member engagement within client populations. You will translate client and member communication needs into clear, effective recommendations and execution plans by integrating audience strategy, lifecycle marketing, behavioral insights, messaging, and channel planning. The goal is to move the organization towards a proactive, measurable engagement strategy and build scalable, repeatable approaches for various clients, populations, and global regions. This is a highly cross-functional individual contributor role requiring comfort with strategic consultation, campaign planning, execution, and performance analysis.
Requirements
- 5–8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related field.
- Experience developing communication or engagement strategies for multiple audiences, customers, clients, or market segments.
- Experience planning and executing multi-touch, multi-channel campaigns and understanding how audience, message, timing, and channel work together.
- Strong strategic consulting skills, with the ability to understand a business need, identify the underlying opportunity, and recommend a focused path forward.
- Excellent written and verbal communication skills, including the ability to make complex ideas clear and persuasive for both internal and external audiences.
- Comfort using data and performance insights to make recommendations, prioritize opportunities, and improve campaign effectiveness.
- Strong project management and organizational skills, with the ability to manage multiple clients, priorities, and stakeholders in a fast-moving environment.
- Proven ability to influence without authority and build alignment across cross-functional teams.
- A member- or customer-centered mindset and a high bar for clarity, relevance, and inclusive communication.
- Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations.
Nice To Haves
- Experience in healthcare, behavioral health, benefits, employee engagement, SaaS, or another complex, high-consideration product or service.
- Experience supporting enterprise clients or partnering with account, client success, customer success, or sales teams.
- Experience with lifecycle marketing platforms, CRM or marketing automation tools, campaign analytics, experimentation, or audience segmentation.
- Experience developing scalable playbooks, enablement materials, or communication frameworks.
- Experience working across global audiences, languages, regions, or culturally diverse populations.
Responsibilities
- Partner closely with Client Managers to understand client goals, workforce needs, business moments, and member engagement opportunities.
- Develop client-specific communication strategies and campaigns to measurably improve awareness, activation, ongoing engagement, and re-engagement in line with client priorities and agreements.
- Equip Client Managers with strategic recommendations, talk tracks, campaign plans, and data-informed points of view to support client-specific goals.
- Advise on audience segmentation, message sequencing, channel mix, localization, timing, calls to action, and measurement.
- Support client launches, open enrollment, benefit changes, new-hire moments, relaunches, and other high-impact opportunities to drive awareness and utilization.
- Develop custom communications and marketing recommendations, balancing client objectives, member needs, operational feasibility, and brand standards.
- Build and improve repeatable playbooks, toolkits, templates, and frameworks that make high-quality engagement strategy easier to deliver at scale.
- Use campaign and population data to identify opportunities, recommend tests, evaluate performance, and improve future campaign strategies.
Benefits
- Medical / Dental / Vision / Disability / Life Insurance
- High Deductible Health Plan with Health Savings Account (HSA) option
- Flexible Spending Account (FSA)
- Access to coaches and therapists through Modern Health's platform
- Flexible Time Off
- Company-wide Collective Pause Days
- Parental Leave Policy
- Family Forming Benefit through Carrot
- Family Assistance Benefit through UrbanSitter
- Professional Development Stipend
- 401k
- Financial Planning Benefit through Origin
- Annual Wellness Stipend
- New Hire Stipend
- ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
- Monthly Cell Phone Reimbursement
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
