Marketing Strategist

Autoscribe•Fort Lauderdale, FL
•Hybrid

About The Position

We’re looking for a high-energy, creative, hands-on Marketing Strategist who loves turning ideas into action. This is not a role for someone who wants to sit back and wait for direction. We want a marketer who will learn our businesses, understand our customers, partner closely with our Sales and Operations leaders, and then bring ideas to the table and run with them. One week you might be developing an email campaign and creating social content. The next, you could be helping Sales tell a stronger story, preparing for a trade show, refreshing website content, building a campaign in HubSpot, or coming to the leadership team with an idea we haven't thought of yet. Most importantly, we want someone who makes the people around them better and more effective. Our Sales and Operations leaders should be able to say, “Marketing has this covered.”

Requirements

  • Approximately 2 years of B2B marketing experience, ideally within fintech, SaaS, payments, technology, or another regulated industry.
  • Experience with demand generation, sales-aligned campaigns, trade shows, HubSpot and Salesforce will be especially valuable.
  • Has energy, curiosity, and a steady stream of ideas.
  • Is creative but also knows how to get things across the finish line.
  • Doesn't need to be handed a detailed list of instructions.
  • Sees an opportunity and says, “I've got an idea for that.”
  • Is comfortable creating social content and managing a company's social presence.
  • Knows how to build and execute effective email campaigns.
  • Can write—and knows the difference between technically correct copy and messaging that actually gets someone's attention.
  • Enjoys working closely with Sales and genuinely wants to make selling easier.
  • Can move comfortably between strategy and execution.
  • Is organized enough to manage multiple projects without losing momentum.
  • Is willing to experiment, measure results, learn, and try something different.
  • Can work with executives while still being perfectly comfortable rolling up their sleeves and doing the work.
  • A builder, creator, problem-solver, and internal partner who can take ownership of marketing and help us elevate how we go to market.

Responsibilities

  • Own our social presence and content calendar, develop engaging posts and campaigns, and continually look for new ways to tell our story.
  • Build and execute creative, targeted email campaigns—from concept and messaging through deployment, follow-up, and measurement.
  • Create integrated campaigns across email, digital, social, content, events, and partner channels that support lead generation and revenue growth.
  • Become a go-to marketing partner for our Sales team by creating presentations, collateral, case studies, messaging, campaigns, and other tools that help them sell.
  • Work with Operations to better understand our clients, products, and value proposition—and turn that knowledge into compelling marketing.
  • Own the planning, promotion, execution, and follow-up for conferences, trade shows, webinars, and client events.
  • Keep our websites fresh, relevant, and aligned with our evolving businesses.
  • Use our platforms (HubSpot & Salesforce) to build campaigns, nurture leads, improve workflows, maintain quality data, and help us understand what's working.
  • Help shape our go-to-market strategy, annual marketing roadmap, positioning, messaging, and priorities—not just execute someone else's plan.
  • Track results, learn from the data, and continuously improve what we're doing.
  • Own marketing-related agency/vendor relationships and help determine when outside expertise makes sense.

Benefits

  • Room to create
  • Opportunity to work directly with senior leaders
  • Opportunity to influence how we position our businesses, reach prospective clients, support Sales, engage existing customers, and tell our story.
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