Marketing Strategist

SOUTHEAST BANK•Knoxville, TN

2d•Remote

About The Position

The Marketing Strategist is responsible for managing assigned marketing campaigns, including the execution of campaign strategies, day-to-day campaign management, advertising displays and channels, budget allocation, and ensuring continuity and completion of efforts. This role also supports broader Marketing team initiatives and strategies, and produces appropriate and accurate reports. The position requires developing and pitching ideas for new growth and retention campaigns, coordinating content to improve brand awareness, assisting with digital content management (website pages, email content, blogs), and coordinating with graphic designers for marketing collateral. Additionally, the role involves assessing and adjusting paid advertising campaigns, reviewing and submitting invoices, creating reports on marketing KPIs, managing marketing requests, and communicating campaign status updates. A strong emphasis is placed on adhering to the Bank's information security guidelines, protecting confidential information, and maintaining awareness of relevant policies, procedures, regulations, and laws. Team members are expected to be professional, teachable, flexible, approachable, helpful, and provide excellent service to all customers.

Requirements

Bachelor’s degree in marketing or related field, or equivalent relevant experience
Marketing, communications, social media, digital advertising, content, or related experience sufficient for the applicable Marketing Strategist level
Ability to operate office equipment, telephones, and computers
Ability to communicate fluently in English, in person, in writing, and on the computer
Ability to hear, speak, and understand verbal communication
Ability to read, write, count, and perform basic math functions
Ability to move head, shoulders, neck, and arms freely (e.g. operation of office equipment)
Ability to use manual dexterity and fine manipulation for operating a keyboard, using equipment, filing, etc.
Ability to lift up to 10 pounds, grasp, reach, and pull
Ability to sit for long periods of time; standing and walking periodically
Ability to think, remember, learn new information, and apply cognitive data to job functions
Ability to assess and concentrate on mental and physical job tasks to see them to completion
Ability to work with others to share information and solve problems
1-2 years’ experience relevant to the position such as marketing, communications, social media, digital advertising, content, or related experience sufficient to learn assigned duties
Ability to follow established marketing plans, brand standards, policies, procedures, budget guidelines, and compliance requirements
Strong written communication, organization, accuracy, and customer service skills.
At least three (3) years of marketing, communications, digital advertising, social media, content development, or related experience
Working understanding of campaign execution, social media content, website updates, digital advertising performance, reporting, knowledge of analytics platforms, and collateral coordination
Ability to independently manage routine campaign details, content requests, invoices, reports, and vendor or internal coordination.
At least five (5) years of marketing, communications, digital advertising, social media, content development, or related experience
Advanced knowledge of campaign strategy, brand management, digital advertising optimization, analytics, reporting, website content, collateral coordination, and compliance expectations
Ability to handle complex campaigns, escalated requests, budget-related guidance, and project workflow independently.

Nice To Haves

Financial services marketing experience
Understanding of key marketing metrics and terminology
Project management and proven problem-solving skills
Campaign planning experience
Basic experience with social media, website content, email marketing, digital advertising, or marketing collateral
Familiarity with brand standards, customer communication, and regulated financial services marketing
Ability to learn marketing systems, channels, products, procedures, and reporting tools quickly
3-5 years of marketing, communications, digital advertising, social media, content development, or related experience
Experience coordinating campaign execution across multiple channels
Strong writing, editing, customer service, and follow-up skills
Experience reviewing performance information and recommending routine adjustments
Ability to identify workflow gaps and coordinate timely resolution with internal departments, vendors, or designers.
5-7 years of progressive marketing, communications, digital advertising, social media, content development, or related experience
Experience leading or substantially coordinating multi-channel campaigns
Advanced experience with campaign performance analysis, paid digital advertising optimization, website content, and brand reputation initiatives
Demonstrated ability to mentor others and serve as a resource for complex marketing projects, escalated requests, and process improvements.

Responsibilities

Develop and pitch ideas for new growth and retention campaigns.
Develop and coordinate content to improve brand awareness and reputation.
Assist in managing digital content, such as developing new website pages, email content, and implementing blog revisions.
Coordinate with off-site graphic designers to create marketing collateral.
Regularly assess and adjust paid advertising campaigns to optimize for performance.
Review, verify, and submit invoices and updates timely.
Create and verify reports and frequent communication on marketing KPIs.
Actively manage and prioritize marketing requests.
Communicate campaign status updates in an effective and professional manner.
Review the Bank’s information security guidelines regularly and avoid activity that could expose the Bank to malware, scams, and fraud.
Protect confidential information and assist the Bank in ensuring all sensitive information is handled appropriately.
Maintain an active awareness and understanding of policies, procedures, designated authorities, regulations, and laws.
Communicate openly with supervisors and other management about policies, procedures, work conduct, and job functions.
Address questions about suspected violations of policy and procedure with your supervisor.
Participate in training sessions and policy updates as necessary.
Maintain focus and professionalism at work.
Work scheduled and other needed hours at the designated location(s).
Assist Management with scheduling and other issues as directed.
Accept additional work as needed and assist other managers or Team Members as needed.
Provide consistently positive, effective, helpful service to all customers, both internal and external.