Guest Engagement Strategist

PAR Technology

1d • $85,000 - $100,000 • Remote

About The Position

The Guest Engagement Strategist is a strategic advisor to PAR’s restaurant brand customers and a valued advisor to our internal teams. Reporting to the head of the Guest Engagement Strategy practice, this client-facing role owns consulting engagements focused on loyalty program and campaign strategy optimization for small and mid-size brands, and plays a key role on more complex engagements, such as full program designs and restructures. Strategy at PAR sits at the intersection of business consulting and product know-how. You’ll build deep knowledge of Punchh and how it connects with the rest of a restaurant’s tech stack — POS, online ordering, payments, and third-party tools — and learn to explain those connections clearly to clients. You’ll work closely with other PAR teams — Sales, Product, Implementation, Managed Services, and Customer Success — to deliver real business results for PAR’s customers (growth in guest participation, revenue, and profitability). The ideal candidate combines sharp analytical thinking with polished client communication skills, and a desire to grow into a senior advisory role over time.

Requirements

• Bachelor’s degree or equivalent professional experience
• 2+ years in customer experience, loyalty, CRM, or digital marketing strategy
• Exposure to loyalty or CRM programs for restaurant or other consumer brands
• Hands-on experience with campaign management (including major CRM/ESP platforms such as Salesforce, Braze, Klaviyo, etc.), consumer segmentation, and performance analysis
• Comfort learning technical concepts — integrations, data flows, platform configuration — and explaining them to non-technical audiences
• Understanding of fundamental financial and accounting concepts and comfort using financial terminology to communicate ideas and analysis
• Enthusiasm for using AI tools to accelerate your work — paired with the discipline to check the output against your own analysis
• Demonstrated success collaborating across functions and working directly with clients or business partners
• Proficiency in the Microsoft Office suite (heavy use on a daily basis): Excel: analysis, modeling, reporting; PowerPoint: building polished, professional presentations; Word/Outlook: professional communication and documentation
• Strong organizational and multi-tasking skills — able to juggle multiple accounts and projects
• Strong presentation and communication skills — comfortable presenting to stakeholders at all levels
• Team-player mindset — willing to jump in and help when needed, while balancing individual and team priorities
• Coachability — open to feedback and eager to grow within the role

Nice To Haves

• Prior consulting or agency background
• Familiarity with loyalty software platforms (Punchh, Paytronix, Session M, etc.)
• Familiarity with CRM/ESP/SMS platforms (Braze, Klaviyo, Attentive, etc.)
• Experience with POS, online ordering, CDP, or other marketing technology applications
• Tableau, SQL, financial modeling, and/or market research skills
• Restaurant or hospitality industry experience

Responsibilities

• Own program optimization engagements for small and mid-size restaurant brands, from analysis through recommendation.
• Support senior team members on complex program designs and restructures — leading analysis workstreams and contributing recommendations.
• Contribute to strategy sessions that define target KPIs, business rules, and program health measures.
• Monitor client program performance, analyze guest behavior and segmentation, and identify opportunities to improve engagement, retention, and ROI.
• Stay on top of market trends in guest engagement and loyalty.
• Build working knowledge of how Punchh integrates with POS systems, online ordering providers, payments, ESPs, CDPs, and third-party apps.
• Help clients understand how the capabilities and constraints of their technology stack (PAR and third-party products) affect guest experience and loyalty strategy, and guide how it should evolve to meet future business objectives.
• Develop automated and targeted marketing campaigns to maximize guest engagement across loyalty, CRM, and SMS channels.
• Provide analysis of and recommendations on guest segmentation, targeting, and testing to improve campaign performance.
• Partner with PAR Managed Services to ensure campaign execution achieves client business objectives.
• Support Managed Services, Loyalty Program Restructures, and Customer Success colleagues with ad hoc analysis and advisory work.
• Participate in new customer sales and existing customer renewal efforts as a strategic advisor and subject matter expert.
• Work with Implementation teams during program launches and restructures.
• Use Excel, Tableau, and other Business Intelligence tools to analyze program and campaign performance, model financial impacts, and identify growth opportunities.
• Build and present clear, executive-ready presentations to communicate research findings, performance analysis, and strategic recommendations.
• Use the team’s AI tools to work faster, while developing the domain expertise and analytical skills to judge whether the output is accurate and relevant.
• Follow team standards for protecting client data and PAR’s proprietary methods when using AI.
• Effectively use and help improve the team’s playbooks, frameworks, and consulting resources.
• Contribute to internal training and knowledge sharing across Strategy & Execution, Sales, Customer Success, and Implementation teams.
• Grow your advisory and technical skills with coaching from senior team members.

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
• Reasonable accommodations to individuals with disabilities in accordance with applicable laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level