Analyst, Marketing & Engagement
About The Position
The Marketing & Engagement Analyst is responsible for analyzing, measuring, and optimizing EKU’s student recruitment and engagement efforts. This role plays a key part in data-driven decision-making, ensuring marketing campaigns, digital engagement strategies, and student outreach efforts are highly effective, targeted, and continuously refined. Working closely with the Marketing Strategy, Digital Experience & Creative, and Communications & Content teams, the Marketing & Engagement Analyst uses data to evaluate campaign performance, audience behavior, and conversion trends, providing insights that enhance EKU’s enrollment, retention, and student success initiatives.
Requirements
- Bachelor’s degree in Data Analytics, Marketing, Business, Communications, or a related field.
- Minimum two years of experience in marketing analytics, digital engagement analysis, CRM data reporting, or market research.
- Strong background in data visualization, performance tracking, and predictive analytics.
Nice To Haves
- Master’s degree preferred.
- Experience can be substituted for specific degree requirements but not educational level.
- Experience with Technolutions Slate or similar CRM platforms preferred.
Responsibilities
- Monitors and analyzes marketing and student engagement metrics across digital platforms, CRM campaigns, email marketing, social media, and paid advertising.
- Develops dashboards and reports using Technolutions Slate, Google Analytics, CRM data, and other analytics tools to track campaign effectiveness, audience engagement, and conversion rates.
- Provides actionable insights to optimize marketing and recruitment strategies, ensuring continuous improvement.
- Conducts research on prospective student behaviors, trends in higher education marketing, and competitive positioning to inform marketing strategy.
- Uses data-driven methodologies to develop audience segmentation models, personas, and engagement strategies for targeted marketing.
- Analyzes retention and persistence data to identify key touchpoints for engagement and communication.
- Works with the Marketing Strategy team to implement A/B testing, automation workflows, and behavioral triggers to improve engagement and conversion rates.
- Assesses email, web, and digital ad performance, recommending refinements based on data insights.
- Monitors engagement trends and adjusts marketing strategies based on real-time analytics.
- Partners with Admissions, Enrollment Management, Student Success, and Institutional Research to ensure data alignment and strategic decision-making.
- Supports the Associate Director in marketing performance reviews and strategic planning efforts.
- Recommends process improvements to enhance data collection, reporting, and analytics integration within marketing workflows.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
