Associate Director, Performance Marketing

Viral Nation Inc.

About The Position

The Associate Director leads team members across a portfolio of clients and serves as a cross-channel performance expert. The role is accountable for strategy quality, measurement rigor, team development, and client growth across paid social, paid search, and programmatic. It translates brand strategy and business goals into high-performing campaigns across owned, retail, and e-commerce channels. The Associate Director leads integrated performance strategy, with an emphasis on paid social, manages and develops a team of Managers, and owns senior client relationships. The role sets measurement, attribution, and quality assurance standards; optimizes media budgets; identifies account growth opportunities; and brings emerging capabilities such as social commerce, TikTok Shop, new platforms, and AI-enabled workflows to clients. It also develops playbooks and partners with cross-functional teams to deliver integrated work.

Requirements

6+ years of performance marketing strategy, execution, and measurement across paid social (primary), paid search, and programmatic.
At least 2 years of experience managing team members, providing mentorship, and supporting the development of growth goals.
Proven ability to lead strategy across multiple complex client accounts.
Strong measurement and attribution expertise across owned, retail, and e-commerce outcomes.
Strong storytelling skills and ability to influence senior internal and external stakeholders at VP or GM level.
Highly organized, with strong accountability for timelines, deliverables, and campaign performance.
Proven ability to work in a fast-paced environment and collaborate with cross-functional teams in an integrated agency environment.

Nice To Haves

Experience with social commerce, TikTok Shop, and major retail partners.

Responsibilities

Lead integrated performance strategy across a portfolio of clients, emphasizing paid social and leading paid search and programmatic when required by the client portfolio.
Manage and develop a team of Managers, elevating strategic quality and executional excellence across pods.
Own senior client relationships and serve as an escalation point and trusted advisor.
Develop quarterly, semi-annual, and/or annual business reviews.
Set and uphold measurement, attribution, and quality assurance standards across the portfolio, including platform attribution versus GA, incrementality, lift testing, and retail or commerce measurement where relevant.
Optimize media budgets across accounts through forecasting and reallocation to maximize ROI, working with Managers to ensure budgets are accurate and on track to spend in full.
Identify growth opportunities within the account portfolio and partner with leadership to expand scopes.
Bring forward emerging capabilities, including social commerce, TikTok Shop, new platforms, and AI-enabled workflows, as portfolio opportunities.
Create playbooks and principles to scale best practices and educate internal and client stakeholders.
Partner with Business Intelligence, Client Services, Creative, and Influencer teams for integrated delivery.