Associate Director US Oncology Marketing, Patient Engagement Strategy - Individualized Neoantigen therapy
About The Position
The U.S. Oncology business is preparing for the potential U.S. launch of an mRNA-based individualized neoantigen therapy for early-stage melanoma, developed through an alliance partnership. The role supports a coordinated operating model for therapy delivery across a complex treatment ecosystem. Reporting to the Director Patient Strategy, the Associate Director will develop and drive patient and caregiver engagement, transparency, and shared decision-making across the patient journey from consideration to conversion. The role will optimize patient support program transitions, elevate the authentic patient voice, develop adherence strategy, and prepare early patient journey insights for future pipeline indications. The position calls for a patient-centric, insight-driven strategist able to navigate ambiguity, influence stakeholders, and connect patient needs to business priorities in a matrixed environment. The position is based in Upper Gwynedd, Pennsylvania, preferred, or may be remote. The posting also lists hybrid flexible work arrangements. Travel requirements are 10%.
Requirements
- At least 5 years of consumer or patient marketing or patient engagement experience in pharmaceutical, biotechnology, or agency settings.
- Proven track record developing and executing consumer campaigns, digital and social strategies, direct-to-consumer channels, and omnichannel patient experiences.
- Growth mindset, strong collaboration, and business agility.
- Strong leadership, problem-solving, teamwork, analytical, written and verbal communication, and presentation skills.
- Ability to influence without direct authority, navigate complex or matrixed organizations, and work successfully with cross-functional teams.
- Ability to plan, prioritize, execute, and anticipate challenges.
- Experience with measurement and ROI frameworks and data-driven optimization.
- Demonstrated cross-functional leadership and ability to influence senior stakeholders in a matrixed organization.
- Strong legal and compliance judgment and experience operating within regulatory constraints.
- Patient-centric mindset, with empathy and commitment to improving patient and caregiver experiences throughout difficult diagnostic and treatment journeys.
- Bachelor's degree (BA/BS) and MBA required, as stated in the education section.
Nice To Haves
- Experience commercializing complex therapies, including high-touch specialty products such as bispecific antibodies, cell and gene therapies, or radioligand therapies.
Responsibilities
- Design, launch, and optimize cross-functional adherence and persistency strategies, align stakeholders and partners, and champion adherence.
- Develop customer-centric approaches that improve patient experience, optimize customer experience offerings, address treatment drop-off, and proactively manage treatment expectations.
- Develop in-office strategies that support movement from consideration to conversion, including shared decision-making frameworks, point-of-care education, and HCP-to-patient engagement support.
- Coordinate patient support strategy and help ensure a seamless transition into the patient support program (PSP), using insights and educational design to build confidence from treatment start through completion.
- Orchestrate the branded web ecosystem, patient touchpoints, and patient-first digital engagement strategies; lead development of an intuitive, empathetic, health-literate digital experience informed by behavioral insights.
- Define and shape patient ambassador strategy so authentic patient voices can educate others.
- Use patient advocacy and medical patient engagement insights, where permissible, to inform commercial messaging, campaign relevance, and resource design.
- Monitor emerging trends, unmet needs, and advocacy landscape dynamics within melanoma.
- Partner with Global Communications to align brand strategy and initiatives with media opportunities and milestones.
- Lead consumer brand social listening to monitor patient sentiment, emotional burdens, and unmet community needs.
- Partner with the global team to map patient journeys, identify unmet needs, and shape launch-readiness frameworks for future pipeline indications.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Other insurance benefits for employees and family
- Retirement benefits, including 401(k)
- Paid holidays
- Vacation
- Compassionate days
- Sick days
- Eligible for annual bonus and long-term incentive, if applicable
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What This Job Offers
Job Type
Full-time
Career Level
Director
