Associate Director Regional Marketing Specialist- South Central Region

Bristol Myers Squibb • Houston, TX

20h • Remote

About The Position

The Associate Director, Hematology Regional Marketing (RMK) is a senior in-market role within Bristol Myers Squibb’s U.S. Hematology/Cell Therapy commercial organization. The role focuses on commercial thought leader engagement to gain regional insights, connect regional markets with headquarters, support brand strategy, develop promotional speakers, execute peer-to-peer educational programs, and support regional congress activity. The South Central region includes Houston, Dallas, and San Antonio, Texas; New Orleans, Louisiana; and Phoenix, Arizona.

The Regional Marketing Specialist collaborates with field-based colleagues, including Field Medical, Sales, and US Value, Access & Payment, as well as home-office teams in Marketing, Sales, US Value, Access & Payment, and Medical, as appropriate. The position supports customer insight gathering, brand strategy and execution, advisory boards, physician discussions, congresses, compliant speaker programs, and account planning. It requires professionalism and adherence to BMS policies, applicable laws and regulations, industry codes, and the company’s Principles of Integrity. Business travel by air or car of up to 70% is regularly required, and evening work and select weekends are required.

Requirements

• At least 5 years of experience in product marketing, field sales, or field medical.
• At least 5 years of experience in Hematology or specialty therapeutics.
• Bachelor’s degree or higher.
• Ability to manage a large geographical territory.
• Demonstrated ability to build productive stakeholder relationships and meet stakeholder needs.
• Ability to inform strategies, develop tactics, and execute strategic plans under short timelines.
• Strong business acumen, including understanding market dynamics, business drivers, corporate goals, and their impact on strategy.
• Clinical knowledge and aptitude in complex disease states.
• Effective verbal and written communication skills and organizational abilities.
• Self-driven, with strong organizing and planning skills and the ability to choose effective approaches and act on available information consistent with the overarching strategy.
• Ability to use interpersonal styles and techniques to gain acceptance of ideas or plans.
• Highly collaborative, with the ability to manage multiple projects simultaneously.
• Willingness to try innovative and compliant approaches to work problems and opportunities.
• Regular business travel of up to 70% by air or car.
• Willingness to work evenings and select weekends.

Nice To Haves

• Marketing, Sales Management, and/or launch experience.
• Experience with thought leader engagement, advisory boards, and speaker bureaus.

Responsibilities

• Work with cross-functional teams to provide customer insights and input on strategy, tactics, messaging, and program execution.
• Support approved advisory boards, including identifying HCP consultants based on approved consultant engagement briefs and facilitating, participating in, and attending advisory boards as appropriate.
• Support disease-state and approved on-label product conversations using approved promotional messaging and PReP-approved materials; engage assigned thought leaders and solicit feedback as necessary.
• Participate in and attend congresses and other industry meetings, including one-to-one HCP meetings and meeting sessions.
• Collaborate compliantly with field-based and home-office teams.
• Provide input and support in developing account plans for Sales.
• Identify and develop HCP speakers to provide high-quality, compliant promotional education.
• Provide refresher and follow-up training to speakers on approved materials.
• Ensure compliant execution of branded and unbranded speaker programs in accordance with BMS guiding principles.
• Monitor speaker performance at live programs to evaluate effectiveness and capabilities.
• Work with home-office Marketing, Sales, and cross-functional teams to provide customer insights and input on strategy, tactics, messaging, and program execution.
• Assist with development of home-office brand strategy and its execution in the regions.
• Conduct all work professionally and in accordance with applicable BMS policies, governing laws and regulations, industry codes, and the company’s Principles of Integrity.

Benefits

• Potential eligibility for comprehensive benefits, including wellbeing support, retirement and financial protection benefits, and medical, dental, vision, life, and disability insurance.
• Flexible Time Off (FTO) for eligible U.S.-based exempt employees, subject to manager approval.
• 11 paid company holidays each year.
• Depending on eligibility, paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs.
• Eligible employees may receive an annual Global Shutdown between Christmas Day and New Year’s Day.
• Additional discretionary incentive cash and stock opportunities may be available.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior