Associate Director Regional Marketing Specialist- South Central Region

Bristol Myers Squibb • San Antonio, TX

15h • $166,350 - $201,571 • Remote

About The Position

The Associate Director, Hematology Regional Marketing Specialist is a senior, field-based position within Bristol Myers Squibb’s US Hematology/Cell Therapy commercial organization. The role focuses on commercial thought leader engagements to gather insights into regional opportunities, connect regional markets with headquarters, support brand strategy in the region, develop promotional speakers, execute peer-to-peer educational programs, and support regional congress activity. The region includes Houston, Dallas and San Antonio, Texas; New Orleans, Louisiana; and Phoenix, Arizona.

The Regional Marketing Specialist works with field-based colleagues—including Field Medical, Sales, and US Value, Access & Payment—and relevant home-office colleagues in Marketing, Sales, US Value, Access & Payment, and Medical. The role contributes customer insights to strategy, tactics, messaging, and program execution; supports advisory boards and physician discussions; and helps ensure compliant speaker training and educational programs.

The position requires regular business travel of up to 70% by air or car and willingness to work evenings and select weekends. It is designated remote, with a field-based regional scope.

Requirements

• At least 5 years of experience in product marketing, field sales, or field medical.
• At least 5 years of experience in hematology or specialty therapeutics.
• Bachelor’s degree or higher.
• Ability to manage a large geographical territory.
• Demonstrated ability to build productive stakeholder relationships and meet stakeholder needs.
• Ability to inform strategies, develop tactics, and execute strategic plans under short timelines.
• Strong business acumen, including understanding market dynamics, business drivers, corporate goals, and their impact on strategy.
• Clinical knowledge and aptitude in complex disease states, with a desire to continuously learn and improve.
• Effective verbal and written communication skills and organizational abilities.
• Self-driven, with strong planning and organizational skills and the ability to select effective approaches and act consistently with overarching strategy.
• Ability to use appropriate interpersonal styles and techniques to gain acceptance of ideas or plans.
• Highly collaborative, with the ability to manage multiple projects simultaneously.
• Willingness to try innovative and novel compliant approaches to work problems and opportunities.
• Willingness to travel for business up to 70% regularly, by air or car.
• Willingness to work evenings and select weekends.
• Work in accordance with applicable BMS policies, governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.

Nice To Haves

• Marketing, sales management, and/or launch experience.
• Experience with thought leader engagement, advisory boards, and speaker bureaus.

Responsibilities

• Provide customer insights and input to cross-functional teams on strategy, tactics, messaging, and program execution.
• Support execution of approved advisory boards and assist with identifying HCP consultants based on approved engagement profiles.
• Facilitate, participate in, and attend advisory boards where appropriate.
• Support disease-state and approved, on-label product discussions using approved promotional messaging and PReP-approved materials.
• Engage assigned thought leaders and solicit feedback as necessary.
• Participate in and attend congresses and other industry meetings, conduct one-to-one HCP meetings, and attend congress sessions.
• Collaborate compliantly with field-based and home-office teams, including Field Medical, Sales, US Value, Access & Payment, Marketing, and Medical colleagues as appropriate.
• Provide input and support in developing account plans for Sales speaker management and engagement.
• Identify and develop HCP speakers to deliver high-quality, compliant promotional education.
• Provide refresher and follow-up training to speakers on approved speaker materials.
• Ensure compliant execution of branded and unbranded speaker programs in accordance with BMS guiding principles.
• Monitor speaker performance at live programs to evaluate speaker effectiveness and capabilities.
• Work with home-office Marketing, Sales, and cross-functional teams to provide customer insights and input on strategy, tactics, messaging, and program execution.
• Assist in developing home-office brand strategy and executing the strategy in the regions.
• Perform work professionally and in accordance with BMS policies, applicable laws and regulations, industry codes, and the company’s Principles of Integrity.

Benefits

• Comprehensive benefit plans, including wellbeing support, retirement and financial protection benefits, and medical, dental, vision, life, and disability insurance offerings, subject to plan terms and eligibility.
• Flexible Time Off without a set accrual limit for eligible U.S.-based exempt employees, subject to manager approval.
• 11 paid company holidays each year.
• For eligible non-exempt employees, RayzeBio employees, and employees located in Puerto Rico: 160 hours of paid vacation annually for new hires, subject to manager approval, 11 paid company holidays, and 3 optional holidays.
• Depending on eligibility, additional time-off benefits may include paid sick leave, up to two paid volunteer days per year, summer-hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs.
• Eligible employees may receive an annual Global Shutdown between Christmas Day and New Year’s Day.
• Eligible employees may be offered discretionary incentive cash and stock opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior