Regional Sales Manager – South Central Region

Ruiz Foods•,

4h•$130,000 - $160,000•Remote

About The Position

Ruiz Foods is seeking a Regional Sales Manager to own customer strategy and profitable growth across key South Central retail accounts. This role involves combining strategic selling, retail analytics, broker leadership, forecasting, trade management, and cross-functional partnership to expand distribution, strengthen customer relationships, and deliver sustainable account performance. The ideal candidate will have a Bachelor's degree and over 7 years of CPG sales experience, with a demonstrated ability to manage broker partners, trade budgets, forecasts, and customer P&Ls. This position offers career development opportunities in an exciting, growing company.

Requirements

Bachelor’s degree in Business, Marketing, or a related field; equivalent experience may be considered.
7+ years of CPG sales, retail account management, broker management, or category management experience.
Supplier-side experience managing regional grocery, value, or multi-store retail customers.
Demonstrated ability to manage broker partners, trade budgets, forecasts, customer P&Ls, and account-level financial objectives.
Working knowledge of POS and syndicated data, sales reporting, forecasting, trade management, retailer portals, CRM platforms, Power BI, and advanced Excel.
Strong communication, presentation, negotiation, analytical, prioritization, and problem-solving skills.

Nice To Haves

Frozen food, grocery, or broader CPG category experience.
Experience supporting HEB, WinCo, Brookshire Brothers, Save A Lot, Schnucks, or comparable retail customers.
Background in customer planning, line reviews, broker execution, and business intelligence tools.
Omnichannel or e-commerce experience, including digital shelf content, online item setup, ratings and reviews, and pickup or delivery merchandising programs.

Responsibilities

Serve as the primary sales contact for assigned South Central customers, including HEB, WinCo, Brookshire Brothers, Save A Lot, and Schnucks.
Build customer plans that accelerate sales, distribution, promotional execution, and profitability.
Lead customer meetings, business reviews, line reviews, annual planning, and disciplined follow-up.
Negotiate programs, promotional calendars, pricing recommendations, and planning commitments within company guidelines.
Use POS, shipment, syndicated, and internal data to identify risks, opportunities, and clear actions.
Translate category trends, pricing, distribution, velocity, and competitive activity into persuasive customer recommendations.
Create high-impact materials for line reviews, performance recaps, innovation discussions, and business planning.
Partner across Marketing, Category, Revenue Growth Management, Finance, Supply Chain, Demand Planning, and Customer Service to align customer strategies, pricing, launches, and service expectations.
Support new-item commercialization from setup and sell-in through launch tracking and post-launch analysis.
Develop accurate account-level forecasts with Demand Planning, Finance, Supply Chain, and Customer Service.
Manage promotional forecasting, post-event analysis, trade recommendations, deductions, accruals, margin objectives, and customer P&Ls.
Communicate inventory, service-level, pricing, and supply risks with practical recommendations.
Maintain scorecards, forecast updates, risk trackers, trade summaries, and leadership updates against business objectives.
Set broker priorities, expectations, timelines, and performance measures.
Lead planning calls, customer updates, and market execution reviews.
Hold partners accountable for customer follow-through, new-item submissions, distribution opportunities, market feedback, and issue resolution.
Drive retail execution across shelf conditions, void closures, display compliance, competitive checks, and escalation of market-level opportunities.