Marketing Director, B2C

Metro Atlanta Chamber • Atlanta, GA

24d

About The Position

The B2C Marketing Director will lead the development and execution of comprehensive marketing strategies and campaigns for Atlanta – Where You Belong, focused on attracting talent to metro Atlanta, particularly interns, recent graduates, and early- to mid-career professionals. In partnership with the Talent department, the role will support and strengthen the region’s talent ecosystem. The position calls for strategic thinking, leadership and organizational skills, the ability to manage team priorities, and effective collaboration with internal and external stakeholders. The ideal candidate brings a strong B2C/D2C marketing background spanning brand, content, storytelling, graphic design, email, social, SEO, SEM, PPC/display, multichannel campaign strategy and execution, and analytics, as well as strong communication skills and a record of successful campaigns.

The Metro Atlanta Chamber serves as a catalyst for a more prosperous and vibrant metro Atlanta. It works to advance economic growth and quality of place by starting, growing, and recruiting companies to the region, strengthening the innovation economy, advocating for a competitive business climate, advancing diversity, equity, and inclusion, and telling Atlanta’s story. MAC’s purpose is to unleash Atlanta’s ambition, and its core values are to be relentless, smart, and all-in.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 8 years of marketing experience, including at least 2 years in a leadership or account director role.
• Proven track record of managing and executing successful marketing campaigns.
• Strong understanding of digital marketing, content strategy, and channel activation.
• Excellent leadership and team management skills.
• Exceptional communication and interpersonal abilities.
• Analytical mindset and ability to interpret data and provide actionable insights.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Responsibilities

• Develop and implement content strategies aligned with MAC goals to drive engagement across multiple channels.
• Lead the planning, execution, and optimization of marketing campaigns to achieve desired outcomes and KPIs.
• Manage and oversee channel activations, ensuring effective deployment of marketing messages across platforms.
• Develop and manage partnerships with external organizations and influencers to enhance brand visibility and reach.
• Consolidate and distribute performance reports, analyze data, and provide insights and recommendations for future strategies.
• Collaborate with internal teams, including Talent and Communications, to align priorities and ensure seamless execution of marketing initiatives.
• Provide strategic guidance, creative support, and marketing execution to support departmental goals and stakeholder engagement.
• Lead and coordinate marketing initiatives across a team of peers, align priorities, foster collaboration, and ensure timely project execution and delivery.

Benefits

• Matching 401(k).
• Three weeks’ worth of company-paid holidays, with additional vacation time and sick leave.
• Health, dental, vision, and hearing benefits beginning on the first day of employment.
• Cellphone, parking, and gym membership reimbursement.
• Group life and AD&D coverage at no cost.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior