Product Marketing Manager (B2C)
About The Position
CLEAR is seeking a data-driven Product Marketing Manager to bring new products and businesses to life across its travel portfolio. The role focuses on increasing attach rates, deepening member engagement, and growing average revenue per subscriber through cross-sell and upsell strategies. Working across Product, Growth, Lifecycle, Creative, and Analytics, the Product Marketing Manager shapes positioning, messaging, packaging, and promotional strategy for new offerings. The role partners with Creative, Growth, and CRM to translate these strategies into cohesive, multichannel campaigns that are clearly differentiated, compelling, and integrated into the member experience. It requires a high degree of ownership, understanding of subscription economics, comfort with ambiguity, and the ability to drive incremental revenue while balancing long-term retention. Success is measured by add-on attach rate and penetration, incremental ARPU and subscriber lifetime value, engagement and repeat usage of add-on products, and the speed of new add-on launches and optimization.
Requirements
- At least 5 years of experience in product marketing, growth marketing, or campaign strategy within subscription, DTC, consumer tech, fintech, travel, an agency, or a similar consumer services business.
- Experience driving cross-sell, upsell, bundling, or expansion revenue strategies through multichannel campaigns.
- Strong cross-functional collaboration and project-management skills, including managing stakeholders, workstreams, and deadlines across Product, Analytics, Lifecycle, and Growth.
- Ability to translate product value into compelling member-facing narratives and campaign messaging.
- Comfort operating with ambiguity, managing shifting priorities, and testing, iterating, and optimizing in a fast-moving environment.
Responsibilities
- Develop positioning, campaign messaging, and creative briefs that clearly communicate the value of new products.
- Own product marketing strategy for targeted cross-sell and upsell campaigns, partnering with Integrated Marketing and channel owners to activate campaigns across in-app, email, paid, and owned channels.
- Partner with Lifecycle Marketing to design personalized journeys that introduce add-ons at high-intent moments in the member lifecycle.
- Identify behavioral signals and segmentation strategies to optimize audience targeting, offer timing, messaging, and relevance.
- Design and execute experiments to increase conversion, ARPU, and member lifetime value, and use learnings to refine messaging, audiences, and offers.
- Collaborate with Product on pricing, bundling, merchandising, and in-product placement strategies.
- Lead product marketing alignment among Product, Partnerships, Growth, and Brand on campaign briefs, timelines, deliverables, and success metrics for launches and ongoing optimization.
Benefits
- Catered lunches and fully stocked kitchens at the offices.
- Stipends and reimbursement programs for well-being and learning and development.
- Comprehensive healthcare plans.
- Family-building benefits, including fertility and adoption/surrogacy support.
- Flexible time off.
- Annual wellness stipend.
- Free OneMedical memberships for the employee and dependents.
- CLEAR Plus membership.
- 401(k) retirement plan with employer match.
- Potential annual bonuses, commission, and Restricted Stock Units.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
