B2C Marketing Manager, North America

Too Good To Go•New York, NY

21h•$85,000 - $95,000•Hybrid

About The Position

The Marketing Manager for North America owns the local strategy and execution of consumer-facing campaigns across the United States and Canada. As part of the B2C Marketing Team, the role brings the Too Good To Go brand to life and inspires prospective and existing customers to take part in the food waste movement. The position combines creative storytelling with analytical rigor, owning workstreams from campaign concept through tactical execution and prioritizing initiatives that build brand affinity, acquire users, and create measurable marketplace impact. The manager leads high-impact B2C campaign strategy and execution, brand collaborations, creative production, influencer marketing, owned social content, and regional community management. The role works closely with external agencies and internal design, marketing, and global teams, and uses campaign performance data to assess impact on customer acquisition, engagement, and retention. The position is based in a modern hybrid model, balancing remote work with collaborative office days three times per week in the New York City hub. The role offers the flexibility to work abroad for up to 30 days per year.

Requirements

Significant hands-on experience in brand marketing, campaign management, or consumer marketing.
Experience managing external creative agencies.
Deep familiarity with consumer marketing channels, including influencer networks, TikTok and Instagram, experiential activations, and community management.
Ability to analyze data to understand the business impact of campaigns and use insights to inform future strategy.
Ability to develop innovative campaign concepts and also perform hands-on execution, including building briefs and writing copy.
Self-starter with the ability to own projects while collaborating effectively within a complex global structure.

Nice To Haves

Experience in a high-growth B2C app or mobile-first marketplace is highly preferred.

Responsibilities

Own the strategy, ideation, and end-to-end execution of consumer-facing campaigns that drive brand awareness and user adoption across North America.
Identify, pitch, and execute strategic partnerships and brand collaborations that amplify the company’s mission and connect it with culturally relevant audiences.
Work with external creative agencies and internal design teams to oversee production of creative, on-brand, and North America-localized marketing assets and copy.
Scale and manage the influencer marketing program, including creator sourcing, contract negotiation, content briefing, and ROI tracking.
Drive the strategy for owned social media channels and develop engaging content that highlights the value of saving food.
Oversee regional community management strategies to foster brand loyalty, advocacy, and audience engagement.
Collaborate with local and global marketing teams, including CRM Marketing Managers, Partner Marketing Managers, Social Media Managers, and PR Managers.
Analyze campaign performance and optimize workstreams based on their impact on customer acquisition, engagement, and retention.
Develop campaign concepts and execute tactical work, including preparing briefs and writing copy.

Benefits

Hybrid work model with office collaboration three times per week in the New York City hub.
Ability to work from abroad for up to 30 days per year.
20 days of paid vacation and additional paid volunteer time through the Shareback program.
Paid parental leave with top-up support.
100% employer-paid medical (EPO), dental, and vision options for employees.
Employee Assistance Program providing mental health care, legal and financial advisory, and family support.
Monthly ClassPass credits and a bike mobility program.
401(k) program with an employer-matched contribution.
Employee Resource Groups, including P.R.I.D.E., Women in the Workplace, Global Majority Voices, and Functionally Diverse groups.
Office snacks, premium coffee, and regular team celebrations.