Director of B2C Marketing

Year Up • Miami, FL

3d • $130,000 - $155,000 • Hybrid

About The Position

Year Up United is seeking a Director of B2C Marketing to lead marketing strategy and execution for Participant Enrollment and support Alumni Relations engagement. Reporting to the Deputy Director, Marketing and Strategic Communications, this role leads integrated marketing strategy and creative development across the enrollment funnel to generate qualified leads, optimize the enrollment journey, and increase engagement with target audiences. The Director stewards B2C strategy, oversees content and creative execution, manages advertising and digital experience partnerships, and delivers insight-driven campaigns aligned with organizational priorities and the enterprise narrative.

The Director partners closely with Enrollment, Alumni Relations, Strategic Communications, Research and Evaluation, and other marketing teams. Responsibilities include overseeing B2C content and channels, agency relationships, SEO and landing-page optimization, campaign performance measurement, and the B2C marketing budget. The role also contributes to shared organizational storytelling and works with the Director of B2B Marketing to coordinate messaging and shared resources. If direct reports or team members are added, the Director will provide direction, coaching, and performance management.

As a member of Year Up United’s learning community, the Director interacts with participants as a coach, mentor, group facilitator, and advocate, including coaching a small number of participants and joining or facilitating weekly group sessions. The position is exempt and salaried. Starting January 5, 2026, employees are expected to work onsite at least two days per week, Monday through Thursday depending on job requirements. Candidates must live and work in a state where Year Up United operates or an approved proximate state.

Requirements

• 8 to 12+ years of progressive marketing leadership experience, including significant B2C, enrollment, or consumer marketing leadership.
• Proven success managing multichannel campaigns and diverse stakeholder groups.
• Demonstrated ability to take initiatives from idea through execution and measurement.
• Strong decision-making, communication, collaboration, and leadership abilities.
• Experience leading and motivating others, including in a matrixed structure.
• Experience managing agencies and directing creative resources.
• Direct experience with marketing channels including email, SMS, social, web, print, video, and content marketing.
• Excellent presentation and communication skills, including the ability to engage senior leaders and adapt communication to different stakeholders.
• Experience leading social media for a business.
• Experience with marketing technology and CRM systems.
• Commitment to working with young adults and belief in their potential; commitment to Year Up United’s mission, understanding of the Opportunity Divide and its drivers, and commitment to diversity, equity, and inclusion.
• Ability to meet the location eligibility requirement: live and work in a state where Year Up United operates or an approved proximate state.
• Submit a thoughtful cover letter and resume through the organization’s website.

Nice To Haves

• Proficiency and understanding across Instagram, Facebook, LinkedIn, TikTok, YouTube, and Snapchat.
• Salesforce experience is preferred.
• Experience with funnel-based lead generation, marketing automation, and recruitment or enrollment marketing is preferred.
• Experience in a nonprofit, education, or workforce development setting is preferred.

Responsibilities

• Develop and lead B2C marketing strategy for Participant Enrollment and support Alumni Relations, aligned with organizational priorities and long-term goals.
• Build annual and quarterly roadmaps for participant recruitment, enrollment, and alumni engagement.
• Use organizational research, insights, thought leadership, program data, and field intelligence to shape marketing strategy and plans with measurable outcomes.
• Lead integrated marketing strategy and creative development across the enrollment funnel to generate qualified leads and optimize the user journey through enrollment.
• Lead the creation, execution, and optimization of email, SMS, social, web, print, video, and content marketing in collaboration with internal teams and external agencies.
• Lead marketing support for Alumni Relations to engage alumni as organizational advocates and connect them with career-development services.
• Own the B2C side of the Year Up United stories program and coordinate story assets with the Director of B2B Marketing.
• Define shared funnel goals and metrics with Enrollment leadership, including lead volume, application conversion, and cost per enrollment.
• Serve as the primary marketing partner for Enrollment, Alumni Relations, and related program teams; establish effective intake, prioritization, and consultation processes.
• Partner with Strategic Communications to maintain consistent enterprise messaging across participant and alumni touchpoints and align rapid-response messaging and organizational positioning.
• Contribute content, insights, and publishing recommendations for alumni-facing LinkedIn content in support of the Strategic Communications-owned editorial strategy.
• Serve as final approver of B2C stakeholder-facing marketing content, including campaign materials, email and SMS journeys, digital and social content, landing pages, website updates, collateral, and toolkits.
• Lead creative prioritization and ensure brand consistency, content accuracy, audience segmentation, and alignment with the enterprise narrative.
• Manage external enrollment advertising agency relationships, meetings, performance monitoring, and coordination with partner marketing teams.
• Own SEO and landing-page optimization for Participant Enrollment and Alumni Relations; oversee digital experience improvements and measurement of advertising and digital enhancements.
• Establish operational processes for intake, prioritization, workflow, routing, and approvals, and foster strategic thinking, collaboration, data literacy, and creative excellence.
• Provide direction, coaching, workload management, and performance management if direct reports or team members are added.
• Coordinate with the Director of B2B Marketing to align participant and employer messaging and shared resources such as design, video, web, and advertising.
• Manage the B2C marketing budget and agency spend.
• Oversee reporting on campaign performance, digital analytics, email engagement, and advertising ROI; use cross-functional insights to refine messaging and improve outcomes.
• Serve as a thought partner to the Marketing leadership team.
• Participate and engage with Year Up United participants as a learning community member; coach and mentor a small number of current participants and join or facilitate weekly group sessions.
• Perform other duties as assigned.

Benefits

• Comprehensive healthcare options
• Dental coverage
• 401(k) match for eligible participants
• Three weeks of paid vacation in the first year of employment and four weeks after the initial year

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed