B2C Marketing Specialist

Integrity•Wheat Ridge, CO

11d

About The Position

The B2C Marketing Specialist executes consumer-facing lead generation strategies that support business growth for financial advisors. The role focuses on multi-channel marketing campaigns, content development, social media engagement, and digital advertising optimization so advisors can connect with and convert potential clients. The ideal candidate is creative, analytical, results-driven, and experienced in B2C digital marketing, paid media, and conversion optimization.

Requirements

At least 2 years of B2C marketing experience, preferably in financial services, insurance, or professional services.
Proven success in lead generation and customer acquisition through multi-channel marketing.
Hands-on experience with Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and YouTube marketing.
Strong background in email marketing, automation, and CRM platforms.
Experience optimizing web pages and lead capture forms to drive conversions.
Excellent copywriting skills for ads, landing pages, emails, and social media.
Strong understanding of SEO, digital analytics, and performance tracking.
Ability to manage multiple projects, deadlines, and cross-functional teams.
Strategic thinking, creativity, and analytical problem-solving skills.

Nice To Haves

Experience in financial services, insurance, or professional services.
Experience with HubSpot.

Responsibilities

Develop and execute B2C marketing campaigns that generate high-quality leads for financial advisors.
Implement and optimize multi-channel marketing strategies, including digital ads, social media, direct mail, and seminar promotions.
Design and manage lead conversion funnels that transition prospects to advisors for engagement.
Provide advisors with customized marketing solutions to strengthen their local brand presence.
Plan, execute, and optimize paid media campaigns across Google Ads, Facebook/Instagram, LinkedIn, and YouTube.
Enhance landing pages and lead capture forms to improve conversion rates.
Implement SEO strategies to increase organic visibility for advisor-related searches.
Develop and manage email marketing campaigns to nurture leads and drive engagement.
Create consumer-facing marketing materials that position advisors as trusted financial experts.
Write ad copy, website content, email sequences, and social media posts.
Collaborate with designers and videographers to create video and graphic content that enhances advisor branding.
Manage and grow social media presence to build brand credibility and increase client outreach.
Track, analyze, and report on campaign performance using Google Analytics, HubSpot, and other tools.
Conduct A/B testing on ads, landing pages, and email campaigns to improve conversion rates.
Provide data-driven recommendations to improve marketing efficiency and maximize ROI.