B2C Marketing Specialist

Integrity Marketing Group•Wheat Ridge, CO

10d

About The Position

The B2C Marketing Specialist will execute consumer-facing lead-generation strategies that support business growth for financial advisors. The role focuses on multi-channel marketing campaigns, content development, social media engagement, and digital advertising optimization to help advisors connect with and convert potential clients. The ideal candidate is creative, analytical, results-driven, and experienced in B2C digital marketing, paid media, and conversion optimization. The position includes developing and optimizing campaigns across digital advertising, social media, direct mail, and seminars; managing lead-conversion funnels; and providing customized marketing solutions to strengthen advisors’ local brand presence. It also involves paid-media planning and optimization, landing-page and lead-form improvements, SEO, email marketing, consumer-facing content creation, and social media management. The specialist tracks and reports campaign performance using analytics and marketing platforms, conducts A/B tests, and makes data-driven recommendations to improve conversion rates, marketing efficiency, and return on investment. Aegis Financial is part of the Integrity family of companies, which describes its culture as people-first and family-like and offers competitive compensation and benefits.

Requirements

At least 2 years of B2C marketing experience; financial services, insurance, or professional services experience is preferred.
Proven success in lead generation and customer acquisition through multi-channel marketing.
Hands-on experience with Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and YouTube marketing.
Strong background in email marketing, automation, and CRM platforms.
Experience optimizing web pages and lead-capture forms to drive conversions.
Excellent copywriting skills for ads, landing pages, emails, and social media.
Strong understanding of SEO, digital analytics, and performance tracking.
Ability to manage multiple projects, deadlines, and cross-functional teams.
Strategic thinking, creativity, and analytical problem-solving skills.

Nice To Haves

B2C marketing experience in financial services, insurance, or professional services.
Experience with HubSpot.

Responsibilities

Develop and execute B2C marketing campaigns that generate high-quality leads for financial advisors.
Implement and optimize multi-channel marketing strategies, including digital ads, social media, direct mail, and seminar promotions.
Design and manage lead-conversion funnels that transition prospects to advisors for engagement.
Provide advisors with customized marketing solutions to strengthen their local brand presence.
Plan, execute, and optimize paid-media campaigns on Google Ads, Facebook/Instagram, LinkedIn, and YouTube.
Improve landing pages and lead-capture forms to increase conversion rates.
Implement SEO strategies to increase organic visibility for advisor-related searches.
Develop and manage email marketing campaigns to nurture leads and drive engagement.
Create consumer-facing marketing materials that position advisors as trusted financial experts.
Write ad copy, website content, email sequences, and social media posts.
Work with designers and videographers to create video and graphic content that enhances advisor branding.
Manage and grow social media presence to build brand credibility and increase client outreach.
Track, analyze, and report marketing campaign performance using Google Analytics, HubSpot, and other tools.
Conduct A/B testing on ads, landing pages, and email campaigns.
Provide data-driven recommendations to improve marketing efficiency and maximize ROI.