B2C Marketing Manager, North America

Too Good To Go•New York City, NY

22h•Hybrid

About The Position

The Marketing Manager for North America owns the local strategy and execution of consumer-facing campaigns across the United States and Canada. Part of the B2C Marketing Team, this role brings the Too Good To Go brand to life and inspires prospective and existing customers to join the food waste movement. The position combines imaginative storytelling with analytical rigor, owning workstreams end-to-end from campaign concepting through tactical execution and prioritizing initiatives that strengthen brand affinity, acquire users, and create measurable marketplace impact. The role leads campaign strategy, ideation, and execution; develops brand collaborations; and oversees creative production with external agencies and internal design teams. It also scales influencer marketing, directs owned social and content strategy, and oversees regional community management. The manager collaborates across local and global marketing teams and uses performance data to assess campaign health and impact on customer acquisition, engagement, and retention.

Requirements

Significant hands-on experience in brand marketing, campaign management, or consumer marketing.
Proven experience managing external creative agencies.
Deep familiarity with consumer marketing channels, including influencer networks, owned social platforms such as TikTok and Instagram, experiential activations, and community management.
Ability to analyze campaign data, assess business impact, and use insights to inform strategy.
Ability to develop innovative campaign ideas and execute them hands-on, including building briefs and writing copy.
Self-starter who can own projects while collaborating effectively within a complex global structure.

Nice To Haves

Experience within a high-growth B2C app or mobile-first marketplace.

Responsibilities

Own the strategy, ideation, and end-to-end execution of consumer-facing campaigns that drive brand awareness and user adoption across North America.
Identify, pitch, and execute strategic partnerships and brand collaborations that amplify the mission and connect the brand with culturally relevant audiences.
Partner with external creative agencies and internal design teams to oversee production of creative, on-brand, and locally relevant marketing assets and copy.
Manage the influencer marketing program end-to-end, including sourcing creators, negotiating contracts, briefing content, and tracking return on investment.
Drive the strategy for owned social media channels and develop engaging content highlighting the value of saving food.
Oversee regional community management strategies to foster brand loyalty, advocacy, and audience engagement.
Collaborate with local and global marketing teams, including CRM Marketing Managers, Partner Marketing Managers, Social Media Managers, and PR Managers.
Evaluate campaign performance data and measure impact on customer acquisition, engagement, and retention.

Benefits

Hybrid work model balancing remote work and collaborative office days three times a week at the NYC hub.
Flexibility to work from abroad for up to 30 days per year.
20 days of paid vacation and additional paid volunteer time through the Shareback program.
Comprehensive paid parental leave with top-up support.
100% employer-paid employee medical (EPO), dental, and vision coverage options.
Employee Assistance Program access for mental health care, legal and financial advisory, and family support.
Monthly ClassPass credits and a bike mobility program.
401(k) program with employer-matched contributions.
Employee Resource Groups, including P.R.I.D.E., Women in the Workplace, Global Majority Voices, and Functionally Diverse groups.
Office with curated snacks, premium coffee, and regular team celebrations.