Marketing Director

Air Force Global Strike Command•Kirtland AFB, NM

24d•Onsite

About The Position

This is a NAF Career Program position assigned to Kirtland AFB, New Mexico. It is a Regular Full Time position with benefits. The Marketing Director leads the marketing department and oversees execution of the organization’s marketing strategy, including campaigns, events, digital marketing, and public relations. The role develops marketing and communication strategies, directs marketing projects and major events, researches products, services, competitors, and consumer trends, and uses market analysis to develop strategies for new and existing offerings. The Director builds brand strategy and awareness, works with product management on marketing materials and programs, manages social media, and develops commercial sponsorships and proposals. The role also provides public affairs and public relations services for the Force Support Squadron, maintains community contacts, prepares and manages budget requirements, and represents FSS at meetings. The Director supervises the marketing team, including assigning work, managing performance, addressing grievances and conduct or performance issues, scheduling leave, identifying training needs, and ensuring marketing objectives and accuracy requirements are met. The incumbent must complete a background investigation with favorable results. Work outside normal duty hours, including evenings, weekends, or holidays, and official business travel may be required. Applicants must meet the stated experience requirements or qualify through the specified related graduate education substitution. The application closing date is October 20, 2026. Other conditions include direct deposit, satisfactory completion of E-Verify and pre-employment requirements, and possible completion of a probationary period.

Requirements

Experience applying marketing policies, procedures, methods, and publicity techniques.
Experience conducting market research to identify trends and customer needs.
Experience planning activities or events in support of promotional strategies and commercial sponsorship.
Ability to communicate effectively orally and in writing.
A favorable background investigation is required.
Must meet the experience requirements or qualify through the stated education substitution: a related master's or equivalent graduate degree, two full years of progressively higher-level education leading to such a degree, or a related LL.B. or J.D.
Foreign education used to meet requirements must be documented as equivalent to conventional U.S. education.
Applicants must provide proof of claimed eligibility by the closing date, October 20, 2026.
Direct deposit is required, and the incumbent must satisfactorily complete an E-Verify check and pre-employment requirements.
Male applicants born after December 31, 1959 must be registered for Selective Service.

Nice To Haves

Previous supervisory experience.
Knowledge of Services programs.

Responsibilities

Lead and guide the marketing department and oversee implementation of marketing strategy, including campaigns, events, digital marketing, and public relations.
Develop marketing and communication strategies for the organization.
Coordinate and direct marketing projects and major events from start to finish.
Research products and services and analyze market trends to develop strategies for new and existing offerings.
Develop surveys and focus groups and conduct marketing analysis to identify market needs and preferences.
Research competitors and develop strategies to maximize profit and market share while meeting customer satisfaction goals.
Continuously analyze the competitive environment and consumer trends.
Work with the product management team to define marketing materials and programs.
Develop brand strategy and awareness.
Launch and maintain commercial sponsorships with businesses by establishing and meeting their marketing objectives; generate sponsorship proposals.
Manage social media presence and direct programs to improve social media reputation and recognition.
Maintain contacts with community organizations to exchange information and participate in programs of mutual interest.
Provide public affairs and public relations services for the Force Support Squadron with other base agencies.
Prepare, justify, and submit annual budget resource requirements; monitor expenditures and prioritize using cost-benefit considerations.
Attend and provide briefings at meetings on behalf of FSS.
Guide day-to-day marketing team activities and ensure marketing objectives are implemented.
Assign work to subordinates according to priorities and deadlines and ensure mission and accuracy requirements are met.
Select employees; hear and resolve grievances and complaints; initiate corrective or adverse action for performance or conduct; schedule and grant leave; and identify training needs.
Appraise performance according to established guidelines and provide appropriate recognition and feedback.
Periodically review organizational structures to ensure position guides are accurate.
Perform other related duties as assigned.