Marketing Director

Air Mobility Command•Fairchild AFB, WA

24d•Onsite

About The Position

This is a NAF Career Program position assigned to Fairchild AFB, Washington. The Marketing Director leads the marketing department and oversees implementation of marketing strategy, including campaigns, events, digital marketing, and public relations. The role develops marketing and communication strategies, researches products, services, markets, competitors, and consumer trends, and uses findings to shape strategies for existing and new offerings. The position also develops brand awareness, manages social media programs, builds commercial sponsorships, and provides public affairs and public relations services for the Force Support Squadron in coordination with other base agencies. The Marketing Director coordinates marketing projects and major events from start to finish, works with product management on marketing materials and programs, maintains community contacts, and prepares sponsorship proposals. The role prepares and justifies annual budget requirements, monitors expenditures, sets priorities using cost-benefit analysis, and represents the Force Support Squadron at meetings. As a supervisor, the incumbent guides daily team activities, assigns work, ensures objectives and accuracy requirements are met, selects and evaluates employees, addresses grievances and performance issues, schedules and grants leave, identifies training needs, and provides recognition and feedback. Other related duties may be assigned. This is a Regular Full Time (RFT) position with benefits. A recruitment or relocation incentive may be authorized subject to eligibility. The incumbent must complete a background investigation with favorable results and may be required to work evenings, weekends, or holidays and to travel away from the duty station for official business.

Requirements

Experience applying marketing policies, procedures, methods, and publicity techniques; conducting market research to identify trends and customer needs; and planning activities or events in support of promotional strategies and commercial sponsorship.
Ability to communicate effectively orally and in writing.
Meet the position's qualification, eligibility, and background investigation requirements.
Provide proof of any claimed applicant eligibility or preference by the application closing date, October 28, 2026.
Male applicants born after December 31, 1959 must be registered for Selective Service.
Direct deposit is required.
Satisfactorily complete an employment verification (E-Verify) check.
Satisfactorily meet pre-employment requirements before entrance on duty.

Nice To Haves

Previous supervisory experience.
Knowledge of Services programs.

Responsibilities

Lead and guide the marketing department and oversee execution of marketing strategy, including campaigns, events, digital marketing, and public relations.
Develop marketing and communication strategies for the organization.
Coordinate and direct marketing projects and major events from start to finish.
Research products, services, market trends, and consumer needs to develop strategies for new and existing offerings.
Develop surveys and focus groups and conduct marketing analysis to identify the needs and wants of various markets.
Research competitors and continuously analyze the competitive environment and consumer trends to develop strategies that maximize profit and market share while meeting customer satisfaction.
Work with the product management team to define marketing materials and programs.
Develop brand strategy and awareness.
Launch and maintain commercial sponsorships with businesses by establishing and meeting their marketing objectives; generate sponsorship proposals.
Manage the organization's social media presence and direct programs to improve its social media reputation and recognition.
Maintain contacts with community organizations to exchange information and participate in programs of mutual interest.
Provide public affairs and public relations services for the Force Support Squadron in coordination with other base agencies.
Prepare, justify, and submit annual budget resource requirements; monitor expenditures and set priorities using cost-benefit analysis.
Attend and brief at meetings on behalf of the Force Support Squadron.
Guide the day-to-day activities of the marketing team and ensure marketing objectives are implemented.
Assign work to subordinates based on priorities and deadlines and ensure mission and accuracy requirements are met.
Select employees; hear and resolve grievances and complaints; initiate corrective or adverse action for performance or conduct; schedule and grant leave; identify training needs; appraise performance; and provide recognition and feedback.
Periodically review organizational structures to ensure position guides are accurate.
Perform other related duties as assigned.