Director of Philanthropic Marketing & Engagement

Big Brothers Big Sisters of New York City•New York, NY

1d•Hybrid

About The Position

Big Brothers Big Sisters of New York City (BBBS of NYC) connects adult mentors, known as Bigs, with New York City youth, known as Littles. Through evidence-based, goal-centered, professionally supported programming, the organization supports matches that advance young people’s social-emotional development and academic progress. The Director of Philanthropic Marketing & Engagement leads BBBS of NYC’s storytelling and integrated marketing strategy to drive philanthropic revenue and audience engagement. Reporting to the Chief Philanthropy and Marketing Officer and partnering closely with Development, the Director turns the stories of Bigs, Littles, families, alumni, and partners into campaigns, content, and partnerships that attract, retain, and upgrade donors, sponsors, and ambassadors. The Director serves as a lead storyteller and brand champion, using data-driven marketing to deepen engagement, generate philanthropic support, and deliver measurable fundraising results. The role leads marketing strategies and campaigns tied to fundraising goals, develops donor-focused narratives and creative assets, grows ambassador and corporate partnership engagement, and oversees digital, social, website, newsletter, media-relations, and event marketing activities. The work environment is hybrid, with at least two days per week in the BBBS of NYC office and attendance at events and key meetings. Occasional evening or weekend work may be required around major events, campaigns, ambassador activations, and deadlines. Ad hoc projects and responsibilities may also be assigned.

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
Demonstrated marketing and communications experience.
Proven success developing campaigns that drive measurable fundraising results; applicants should be prepared to share specific results.
A portfolio of written, visual, or video storytelling that inspires giving or action.
Storytelling ability across writing, visuals, and video to motivate people to give and volunteer.
Revenue orientation, including connecting campaigns to fundraising goals and outcomes.
Ability to use performance data to set goals, track results, and make decisions.
Relationship-building skills, including building trusted relationships with ambassadors, media, and colleagues across departments.
Project-management skills to plan, organize, and execute marketing and communications projects on time.
Strong follow-up and follow-through, clear communication, and accountability for deadlines.
Attention to detail and accuracy and consistency in marketing materials, both visually and textually.
Commitment to ongoing research and learning to stay current in marketing and communications.
Proficiency with graphic design tools such as Canva, email marketing tools such as Mailchimp, and web and social media analytics.
Strong communication, collaboration, and organizational skills; ability to manage multiple priorities, work independently, follow through on commitments, and proactively communicate progress and challenges to the Chief Philanthropy and Marketing Officer.
Passion for the mission of Big Brothers Big Sisters and commitment to community impact.

Nice To Haves

Nonprofit or mission-driven organization experience.
Experience in influencer engagement, media relations, or sports and entertainment partnerships.
Established NYC media relationships.
Experience with CRM and fundraising platforms such as Raiser’s Edge and Classy.
Experience in youth development or mentoring.

Responsibilities

Lead a data-driven marketing strategy aligned with organizational revenue goals, driving donor acquisition, retention, upgrades, and pipeline growth.
Own annual revenue and engagement goals for marketing-led initiatives, including digital and individual giving campaigns, peer-to-peer fundraising, cause-marketing partnerships, and ambassador activations.
Partner with Development to generate leads and track marketing-sourced introductions and their progress through the pipeline.
Identify and scale growth opportunities across audience segments, channels, and partnerships to increase brand reach and philanthropic support.
Monitor campaign performance and fundraising metrics, using data and insights to optimize marketing effectiveness, conversion, and philanthropic revenue.
Build and maintain an organizational story bank featuring Bigs, Littles, families, alumni, and corporate partnerships.
Partner with Program staff to gather stories and impact data and translate program outcomes into narratives that drive donor engagement, giving, and loyalty.
Tailor storytelling to stages of the donor journey, including solicitation, cultivation, and stewardship, and develop impact reports and donor-recognition content.
Lead video and multimedia storytelling for campaigns and signature events, and develop brand narratives that communicate impact and deepen engagement.
Ensure marketing and creative assets communicate BBBS of NYC’s impact and resonate with key audiences.
Lead organizational marketing collateral from concept to completion, maintaining brand consistency and alignment with the visual identity.
Develop, pitch, and refine external-facing creative assets and integrated marketing campaigns that elevate the brand and advance organizational goals.
Lead visual storytelling and multimedia strategy across channels and audience touchpoints.
Partner with Development to plan and execute an annual fundraising campaign calendar with revenue goals, target audiences, messaging, and channel strategies.
Develop integrated campaign narratives and donor-facing assets that align storytelling, donor engagement, and fundraising objectives.
Create consistent, mission-aligned messaging across digital platforms and communications channels.
Collaborate across functions to develop and execute campaigns advancing organizational priorities, fundraising, and program recruitment.
Grow the NYC Gamechangers initiative by recruiting and activating influential New Yorkers to champion BBBS of NYC and drive philanthropic support.
Lead media-relations and public-relations strategies to elevate brand visibility, secure press coverage, and cultivate donor and partner opportunities.
Develop co-branded marketing and recognition strategies that strengthen corporate partnerships, showcase impact, and support partner stewardship.
Develop and execute social media strategies and content that amplify the mission, advance fundraising campaigns, and drive audience engagement.
Partner with the Chief Philanthropy and Marketing Officer to apply digital trends and best practices to audience engagement, donor acquisition, and campaign conversions.
Manage and optimize website content and Classy campaign pages to support fundraising and organizational priorities.
Lead event-specific social media execution, including pre-event promotion, live coverage, and post-event storytelling.
Oversee the development, editing, formatting, and distribution of newsletters and marketing content, ensuring brand consistency.
Adapt creative assets and video content for marketing, social media, and programmatic needs.
Manage external vendors, including printers, mail houses, and production teams, to ensure quality, timely delivery, and effective project execution.
Coordinate with website developers to ensure timely updates and alignment with marketing priorities.
Take on ad hoc projects and responsibilities as assigned.