Sr. Director, Marketing

Vector Resources•Sewickley, PA

24d

About The Position

VRI and ISM are seeking a marketing leader to guide marketing, communications, brand development, and growth enablement across two growing organizations with distinct but complementary markets. The role will establish strategy, operating processes, brand standards, campaigns, content, events, and sales enablement to support growth. It is a player-coach position requiring both leadership-level strategy development and hands-on execution, including creating content, directing creative work, managing vendors, supporting events, developing presentations and collateral, and delivering projects. The position supports two separate brand identities. VRI provides federal technical, engineering, program-management, and national-security services, particularly for DOE/NNSA and adjacent federal markets. ISM provides managed IT and cybersecurity services to commercial, nonprofit, and other organizations, including managed services, help desk, infrastructure, cybersecurity, compliance, and advisory services. The objective is to develop shared marketing capabilities and efficiencies while preserving each company's distinct brand, audiences, and messaging. The marketing leader will own annual plans and measurable programs for both companies; build VRI's visibility in federal markets and support its geographic and organizational expansion; and develop a repeatable marketing engine for ISM's growth and future expansion. The role also oversees brand and creative direction, communications, sales and business-development enablement, events, community presence, marketing operations, and performance reporting.

Requirements

10+ years of progressive marketing, communications, brand, creative, or related experience.
Demonstrated experience managing multiple brands, business units, or customer segments.
Strong writing, editing, storytelling, and presentation skills.
Demonstrated creative judgment and experience developing digital and traditional marketing assets.
Experience working directly with executive leadership, sales or business-development teams, and external vendors.

Nice To Haves

Experience with government contracting, managed services, cybersecurity, professional services, or B2B/G technology.
Bachelor's degree in marketing, communications, graphic design, business, or a related discipline (preferred).
Experience in graphic design, photography/video, print, web, public relations, advertising, social media, and trade shows.
Experience training sales representatives, creating presentations, and translating customer needs into solutions.

Responsibilities

Develop and own annual marketing plans for VRI and ISM, including positioning, target audiences, campaign priorities, budgets, events, content calendars, digital strategy, and measurable growth objectives.
Translate each company's strategic growth plan into marketing programs and establish KPIs linked to pipeline, recruiting, customer acquisition, retention, and revenue.
Create shared processes and infrastructure that improve efficiency while preserving the distinct brands, audiences, and messaging of VRI and ISM.
Increase VRI's visibility and differentiation in federal services markets, working with executive leadership and business development to communicate its capabilities.
Develop VRI capability materials, customer presentations, contract and vehicle communications, recruiting campaigns, case studies, proposal graphics, conference materials, thought leadership, and digital content.
Support VRI's geographic and organizational expansion, including growth in New Mexico and the DOE/NNSA ecosystem; work with business development and recruiting to position VRI as a trusted federal mission partner and an attractive destination for technical talent.
Build a repeatable marketing engine for ISM's growth as a regional managed IT, cybersecurity, and advisory services provider.
Develop ISM campaigns for managed IT, help desk, cybersecurity, compliance, vCISO, and related recurring services.
Support ISM customer acquisition through digital campaigns, referral programs, events, partnerships, community engagement, sales collateral, customer stories, and targeted outbound campaigns.
Build scalable marketing programs for ISM's expansion into additional markets and integration of future MSP acquisitions.
Develop messaging and campaigns that make complex technology and cybersecurity concepts understandable and commercially relevant to SMB and middle-market customers.
Own brand standards and creative direction across VRI and ISM, directing websites, presentations, proposals, social media, digital campaigns, brochures, signage, photography and video, recruiting collateral, advertisements, and event materials.
Develop and maintain an integrated communications calendar for both companies.
Create executive communications, press releases, announcements, social content, customer communications, thought leadership, employee communications, and community messaging.
Develop executive visibility through LinkedIn, industry publications, speaking opportunities, conferences, community organizations, and other channels.
Ensure communications are professionally written, visually consistent, and aligned with the appropriate company's market position.
Partner with VRI and ISM sales and business-development leaders to create materials that help generate and close business.
Develop presentations, capability statements, campaign materials, account-specific collateral, email campaigns, event follow-up, customer stories, competitive positioning, and other sales tools.
Establish a process for marketing to support business opportunities rather than functioning solely as a creative-services department.
Develop an annual event strategy for each organization and lead or coordinate trade shows, conferences, customer events, recruiting events, community programs, webinars, and executive engagements.
Establish pre-event targeting and post-event follow-up processes to measure event value.
Establish a common marketing operating system, including calendars, project management, campaign tracking, CRM coordination, asset management, and reporting.
Track marketing-generated opportunities, pipeline influence, web traffic, lead conversion, campaign performance, event ROI, social engagement, recruiting engagement, and customer acquisition.
Present a concise monthly marketing dashboard to executive leadership.