Sr. Director, Product Marketing

HirexHire•Elk Grove Township, IL

1d•$210,000 - $270,000•Onsite

About The Position

The Sr. Director of Product Marketing will lead product and portfolio marketing strategy and execution across a growing technology organization. The role oversees positioning, messaging, market insights, and go-to-market initiatives while building and developing a team of marketing specialists. In partnership with Product, Sales, and Marketing leadership, this individual will ensure marketing strategies support business priorities, strengthen market positioning, and drive growth.

Requirements

15+ years of experience in technology marketing, with a background in product or portfolio marketing.
Proven experience developing and executing marketing strategies across multiple products, customer segments, or markets.
Experience building and leading teams, including developing specialized marketing functions and talent.
Strong understanding of product positioning, competitive differentiation, market segmentation, and go-to-market strategy.
Demonstrated ability to partner with senior leaders to align marketing initiatives with broader business objectives.
Strong analytical skills and ability to translate market research, competitive insights, and performance data into actionable strategies.
Excellent communication and leadership skills, with the ability to influence stakeholders and drive alignment across departments.
Experience working in a fast-paced environment, balancing strategic planning with hands-on execution.

Responsibilities

Develop and execute portfolio marketing strategies, including product positioning, messaging, and go-to-market plans that support business growth.
Partner with Product leadership to align product roadmaps, launch strategies, pricing, and packaging with market opportunities and customer needs.
Lead market research, competitive intelligence, and segmentation efforts to identify trends, evaluate opportunities, and inform business strategy.
Work cross-functionally with Sales, Marketing, and other internal teams to ensure consistent messaging and coordinated execution.
Oversee development of sales enablement resources, competitive materials, and training programs to strengthen sales effectiveness.
Lead strategic content and thought leadership initiatives that reinforce brand positioning and support broader marketing objectives.
Build, manage, and develop a team of marketing specialists, providing direction, mentorship, and support as the function grows.
Establish performance metrics and use market insights, campaign results, and internal feedback to continuously improve marketing strategies.