Sr Director, Product Marketing

FormFactor•Livermore, CA

22h

About The Position

FormFactor is seeking a Senior Director of Product Marketing to own the global commercial strategy for its Probes Business Unit. The role defines how the business grows market share, shapes long-term demand, prices products, and communicates value across portfolios and end markets. It combines product marketing and product management responsibilities, setting market-facing strategy and commercial frameworks and partnering with Product Line Management and Product Enablement to translate strategy into roadmaps, launches, and customer agreements. The role leads the Regional Marketing function, supporting regional sales leaders and account managers with pricing strategy, volume and capacity agreements, and communication of product value. Regional Marketing complements account management and initially focuses on large strategic accounts. Global scope spans logic SoCs, hyperscale and custom ASICs, HBM and DRAM, RF, automotive and industrial markets, and platform products. The position owns market-share strategy, long-range demand planning, commercial inputs to SIOP, BU pricing strategy and approvals, value propositions, and global Regional Marketing leadership. It also partners with Product Line Management on portfolio priorities, forecasts, roadmaps, and product lifecycle decisions, and with Product Enablement to ensure customer requirements inform new product introductions and first-article vehicles. The role is based in Livermore, California. Regular hours are day shift.

Requirements

At least 14 years of related experience, including leadership roles, with a bachelor’s degree; or 12 years with a master’s degree; or 10 years with a PhD; equivalent experience is also accepted.
Experience in product marketing, product management, strategic marketing, or commercial strategy in semiconductors, semiconductor equipment, advanced packaging, or test.
Demonstrated experience owning pricing strategy and approvals, developing value propositions, and negotiating long-term customer agreements.
Experience with market-share strategy, market sizing, long-range planning, and demand forecasting.
Working knowledge of the SIOP process and how commercial forecasts connect to capacity and supply planning.
Familiarity with logic SoC (GPU and CPU), hyperscale and custom ASIC, and HBM and DRAM markets, including how technology roadmaps affect test requirements.
Experience leading teams and managing global, multi-portfolio scope, with cross-functional influence across Sales, Finance, Operations, and Engineering.
Strong analytical skills and the ability to communicate with customers and senior executives.
Bachelor’s degree in engineering, business, or a related field, or an accepted equivalent education and experience combination.

Nice To Haves

MBA or advanced technical degree.

Responsibilities

Own the global market-share strategy for the Probes Business Unit by end market, portfolio, customer, and region.
Use market sizing, segmentation, competitive intelligence, and customer insight to define where to compete and how to win.
Translate share goals into account-specific plans, including pricing approaches, long-term volume agreements, and product positioning.
Track share performance and adjust strategy as technology transitions, customer programs, and competitive moves evolve.
Own the BU’s long-term demand view and long-range plan for revenue, share, and portfolio outlook across end markets.
Build account-based forecasts grounded in customer roadmaps, technology transitions, and signed commitments.
Establish structured purchase and capacity agreements that improve demand predictability.
Provide market and demand inputs to product roadmaps, investment priorities, and capacity decisions.
Lead commercial and demand inputs to the Sales, Inventory & Operations Planning (SIOP) process.
Ensure account-level commitments, agreements, and forecasts are accurately represented in SIOP.
Partner with Sales, Sales Operations, Finance, and Operations to reconcile short-term demand with long-term capacity and supply plans.
Lead BU pricing strategy and own pricing approvals, improving turnaround times and decision-making consistency across regions.
Develop pricing frameworks that reflect product value, competitive position, volume commitments, and customer segment.
Create and maintain value propositions for existing and new products and equip sales teams to communicate them to customers.
Monitor price realization and commercial agreement performance, recommending corrective actions when results diverge from plan.
Build and lead the global Regional Marketing team, initially covering large strategic accounts.
Support account managers and regional sales leaders with account strategies, pricing guidance, and agreement structures.
Capture regional and customer insights and feed them into global portfolio, pricing, and roadmap decisions.
Partner with Product Line Management on portfolio priorities, forecasting, value propositions, end-of-life and consolidation decisions, and roadmaps.
Work with Product Enablement to represent customer requirements in new product introductions and first-article vehicles.
Apply product management rigor to business cases, launch readiness, and product lifecycle performance.