Sr Director, Product Marketing

FormFactor Inc.•Livermore, CA

2d•$224,200 - $294,210

About The Position

FormFactor is seeking a Senior Director of Product Marketing to own the global commercial strategy for the Probes Business Unit. The role defines how the business grows market share, shapes long-term demand, prices products, and communicates value across portfolios and end markets. It operates at the intersection of product marketing and product management, setting market-facing strategy and commercial frameworks and partnering with Product Line Management and Product Enablement to translate them into roadmaps, launches, and customer agreements. The position leads the Regional Marketing function, which supports regional sales leaders and account managers with pricing strategy, volume and capacity agreements, and product-value communication. Regional Marketing complements account management and initially focuses on large strategic accounts. Global responsibility spans logic SoCs, hyperscale customers and custom ASICs, HBM and DRAM, and other markets including RF, automotive and industrial.

Requirements

Bachelor’s degree in engineering, business, or a related field, or equivalent experience.
At least 14 years of related experience, including leadership roles, with a bachelor’s degree; or 12 years with a master’s degree; or 10 years with a Ph.D.; or equivalent experience.
Experience in product marketing, product management, strategic marketing, or commercial strategy in semiconductors, semiconductor equipment, advanced packaging, or test.
Demonstrated experience owning pricing strategy and approvals, developing value propositions, and managing long-term customer agreements.
Experience with market-share strategy, market sizing, long-range planning, and demand forecasting.
Working knowledge of the SIOP process and how commercial forecasts connect to capacity and supply planning.
Familiarity with logic SoC (GPU and CPU), hyperscale and custom ASIC, and HBM and DRAM markets, including how their technology roadmaps affect test requirements.
Experience leading teams and managing a global, multi-portfolio scope, with cross-functional influence across Sales, Finance, Operations, and Engineering.
Strong analytical skills and ability to communicate with customers and senior executives.
Skills include business case development, capacity planning, commercial strategies, consultative selling, contract negotiations, cross-functional leadership, customer contracts, CRM, demand forecasting, executive engagement, go-to-market strategies, market analysis, marketing strategies, pricing strategies, product marketing, regional marketing, semiconductor manufacturing, stakeholder management, and team leadership.

Nice To Haves

MBA or advanced technical degree.
Experience with logic SoC (GPU and CPU), hyperscale and custom ASIC, and HBM and DRAM markets and their effects on test requirements.

Responsibilities

Own the Probes Business Unit market-share strategy by end market, portfolio, customer, and region; define where to compete and how to win using market sizing, segmentation, competitive intelligence, and customer insight.
Translate share goals into account-specific plans that include pricing approaches, long-term volume agreements, and product positioning; track share performance and adjust strategy as markets and competition evolve.
Own the Business Unit long-term demand view and long-range plan, including revenue, share, and portfolio outlook across end markets.
Build account-based forecasts using customer roadmaps, technology transitions, and signed commitments; establish purchase and capacity agreements that improve demand predictability.
Provide market and demand inputs to product roadmaps, investment priorities, and capacity decisions.
Lead commercial and demand inputs to the Sales, Inventory & Operations Planning (SIOP) process and ensure account commitments, agreements, and forecasts are represented accurately.
Partner with Sales, Sales Operations, Finance, and Operations to reconcile short-term demand with long-term capacity and supply plans.
Lead Business Unit pricing strategy and pricing approvals; develop pricing frameworks based on product value, competitive position, volume commitments, and customer segment.
Develop and maintain value propositions for existing and new products, equipping sales teams to communicate them to customers.
Monitor price realization and commercial agreement performance and recommend corrective actions when results diverge from plan.
Build and lead the global Regional Marketing team, initially covering large strategic accounts; support account managers and regional sales leaders with account strategies, pricing guidance, and agreement structures.
Capture regional and customer insights and feed them into global portfolio, pricing, and roadmap decisions.
Partner with Product Line Management on portfolio priorities, forecasting, value propositions, end-of-life and consolidation decisions, and roadmaps.
Partner with Product Enablement to represent customer requirements in new product introductions and first article vehicles.
Apply product management rigor to business cases, launch readiness, and product lifecycle performance.
Build account strategies for leading GPU and CPU suppliers and track how architectures, process nodes, and package types affect probe requirements.
Develop go-to-market, pricing, and value-proposition approaches for hyperscale and custom ASIC customers.
Own commercial strategy for memory accounts, including capacity planning, multi-year volume visibility, and value-based pricing.