Marketing Director

Lush Lawn • Waterford, MI

24d • Onsite

About The Position

Lush Lawn & Sarari Tree is seeking a Marketing Director to hold ultimate responsibility for the organization’s marketing activities and oversee the development and delivery of a fully integrated marketing strategy. The role develops and executes marketing strategy by analyzing market trends, customer needs, and competition; driving lead generation; improving customer experience; and strengthening brand presence. This position is 100% in-office at the company headquarters in Waterford, Michigan.

Requirements

• Minimum of five years of marketing management experience, including managing a team.
• Bachelor’s or master’s degree in Marketing or Business.
• Proven track record of success in senior marketing roles; share a portfolio.
• Confident, driven, and dynamic leadership.
• Entrepreneurial mindset with the ability to spot original branding opportunities.
• Demonstrated ability in business financial planning, strategy, and statistical analysis.
• Detail-oriented.

Nice To Haves

• Experience with HubSpot or Salesforce.

Responsibilities

• Develop and implement the brand strategy.
• Develop and deliver marketing and communications strategies for new and existing services across multiple business service lines.
• Implement the marketing strategy through campaigns, events, digital marketing, and public relations.
• Partner with sales leaders to drive pipeline growth, conversion, and revenue impact, providing effective tools, materials, and presentations to support commercial objectives.
• Manage company websites and social media presence, and direct programs to improve social media reputation and recognition.
• Continuously analyze the competitive environment and consumer trends.
• Provide short- and long-term market forecasts and reports by directing the collection, analysis, and interpretation of market data.
• Develop and manage the annual marketing budget, forecast and allocate spending, monitor performance against plan, analyze variances, and make strategic adjustments to optimize results.
• Generate, track, and manage marketing leads.

Benefits

• Competitive pay and bonus potential
• PTO
• Medical, dental, vision, and voluntary life insurance
• 401K with company match
• Paid holidays
• Tuition reimbursement
• Employee discount

What This Job Offers

• Job Type: Full-time
• Career Level: Director