Account Based Marketing Director, Global Enterprise
About The Position
Commerce.com is seeking a senior, hands-on Account-Based Marketing practitioner to drive enterprise pipeline and revenue across the BigCommerce and Feedonomics brands. This is an individual-contributor role with ownership of an enterprise pipeline and revenue target. The Director will build and execute account-based programs, from account selection and tiering through personalized engagement and pipeline handoff, and will personally help open strategic enterprise accounts. The role emphasizes direct execution and cross-functional coordination rather than people management. The position involves creating tailored, multi-channel campaigns for named accounts and buying committees; translating account research, intent data, and buying signals into relevant narratives; and coordinating with Sales, Product Marketing, segment marketing, Creative, Shared Services, and global teams. The Director will measure program performance and ABM’s contribution to pipeline, adjust strategy based on data and sales feedback, and help maintain a consistent enterprise narrative across both brands. The role also works alongside the customer retention and advocacy team to consider the full customer journey. Travel to Austin at least once a month and customer event travel throughout the year are expected.
Requirements
- 10+ years of B2B marketing experience, including significant hands-on experience building and running ABM programs.
- Proven experience owning and being accountable for a pipeline or revenue number.
- Demonstrated ability to build account tiering models, engagement plays, and pipeline attribution frameworks from the ground up.
- Hands-on experience with ABM and sales intelligence tools, such as 6sense, Demandbase, ZoomInfo, Clay, LinkedIn Matched Audiences, and intent-signal tools such as G2 and Bombora.
- CRM proficiency; Salesforce is preferred.
- A track record of personally opening new enterprise accounts through research, personalization, and persistent outreach.
- Ability to turn account insights into compelling narratives that move a buying committee.
- Strong cross-functional collaboration skills, particularly when briefing and partnering with creative and shared-services teams.
- Adaptability and ability to adjust strategy based on account signals, pipeline data, or sales feedback.
- Strong analytical instincts, including ability to build pipeline attribution models and write account-specific copy.
Nice To Haves
- Experience marketing to enterprise ecommerce or B2B SaaS buyers.
- Familiarity with complex, multi-stakeholder buying committees.
- Salesforce CRM proficiency.
Responsibilities
- Build and own the enterprise ABM strategy across BigCommerce and Feedonomics, from account selection through pipeline handoff.
- Develop account tiering models and personalized engagement plays for named target accounts.
- Design and execute account-specific, multi-channel campaigns across digital, direct mail, events, programmatic, and social.
- Personally drive new-logo account penetration through research, personalization, and persistent outreach.
- Partner with global teams on cross-functional delivery where appropriate.
- Own an enterprise-segment pipeline and revenue target across both brands.
- Build and maintain pipeline attribution reporting for influenced, sourced, and accelerated pipeline, tied to segment revenue goals.
- Report on program performance, account engagement, and pipeline velocity, and adjust strategy based on data.
- Partner with Sales on target account lists, buying committee mapping, and account-level engagement strategy.
- Work with Product Marketing to ensure ABM plays use persona- and industry-specific messaging, content, and battle cards.
- Collaborate with other segment marketing pods to share learnings, avoid duplicated effort, and align on enterprise-wide account strategy.
- Brief and partner with Creative and Shared Services to produce high-quality personalized assets efficiently.
- Define and manage the handoff model between marketing-driven account engagement and sales-executed outreach.
- Translate account research and buying signals into personalized narratives for enterprise decision-makers.
- Build a consistent enterprise narrative across BigCommerce and Feedonomics around buyers’ business challenges.
- Use intent data and account insights to determine when and how to engage stakeholders.
- Work alongside the customer retention and advocacy team to consider the entire customer journey.
- Travel to Austin at least once a month and travel for customer events throughout the year.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
