Account Based Marketing Director, Global Enterprise

BigCommerce•Austin, TX

4d•$136,322 - $204,482

About The Position

Commerce.com is seeking a senior, hands-on Account-Based Marketing (ABM) practitioner to drive enterprise pipeline and revenue across the BigCommerce and Feedonomics brands. This is an individual-contributor role with ownership of an enterprise pipeline and revenue target. The director will build and execute account-based programs, from account selection and tiering through personalized engagement and pipeline handoff, and personally work to open new enterprise accounts. The role requires close coordination with Sales, Product Marketing, Creative, Shared Services, other segment marketing pods, global teams, and the customer retention and advocacy team. The position involves travel to Austin at least once a month and customer-event travel throughout the year.

Requirements

At least 10 years of B2B marketing experience, including significant hands-on experience building and running ABM programs.
Proven experience owning and being accountable for a pipeline or revenue target.
Demonstrated ability to build account tiering models, engagement plays, and pipeline attribution frameworks from the ground up.
Hands-on experience with ABM and sales intelligence tools, such as 6sense, Demandbase, ZoomInfo, Clay, LinkedIn Matched Audiences, and intent-signal tools such as G2 and Bombora.
CRM proficiency; Salesforce is preferred.
A track record of personally opening new enterprise accounts through research, personalization, and persistent engagement.
Ability to turn account insights into narratives that move a buying committee.
Strong cross-functional collaboration skills, particularly in briefing and partnering with Creative and Shared Services teams.
Ability to adapt strategy in response to account signals, pipeline data, or sales feedback.
Strong analytical skills, including pipeline attribution modeling and account-specific writing.

Nice To Haves

Experience marketing to enterprise ecommerce or B2B SaaS buyers.
Familiarity with complex, multi-stakeholder buying committees.
Salesforce experience.

Responsibilities

Build and own the enterprise ABM strategy across BigCommerce and Feedonomics, from account selection through pipeline handoff.
Develop account tiering models and personalized engagement plays for named target accounts.
Design and execute account-specific, multi-channel campaigns across digital, direct mail, events, programmatic, and social.
Personally drive new-logo account penetration through research, personalization, and persistent outreach.
Partner with global teams to coordinate cross-functional delivery where applicable.
Own an enterprise-segment pipeline and revenue target across both brands.
Build and maintain pipeline attribution reporting for influenced, sourced, and accelerated pipeline, tied to segment revenue goals.
Report on program performance, account engagement, and pipeline velocity, and adjust strategy based on data.
Partner with Sales on target account lists, buying committee mapping, and account-level engagement strategy.
Work with Product Marketing to support ABM plays with persona- and industry-specific messaging, content, and battle cards.
Collaborate with other segment marketing pods to share learnings, avoid duplication, and align enterprise account strategy.
Brief and partner with Creative and Shared Services to produce high-quality personalized assets efficiently.
Define and manage the handoff between marketing-driven account engagement and sales-executed outreach.
Translate account research and buying signals into personalized narratives for enterprise decision-makers.
Build a consistent enterprise narrative across BigCommerce and Feedonomics that addresses buyers' business challenges.
Use intent data and account insights to determine when and how to engage stakeholders.
Work alongside the customer retention and advocacy team to consider the entire customer journey.
Travel to Austin at least once a month and travel for customer events throughout the year.