Account-Based Marketing Manager

SolarWinds•Austin, TX

18h•Hybrid

About The Position

SolarWinds is seeking an Account-Based Marketing Manager to drive pipeline and revenue from its highest-value ITSM target accounts, across new business and expansion within the existing customer base. The role uses intent data to identify in-market buyers, builds vertical campaigns aligned with buyer priorities, and runs targeted engagement programs to earn meetings. It also uses data enrichment tools to expand marketable contact coverage and develops custom sales sequences for target audiences. This hybrid role is based in Austin, Texas, and requires three days per week in the Austin office. The manager owns ABM pipeline and revenue targets, administers the 6sense platform for ITSM, partners with sales and customer-facing teams, manages incentive and gifting programs, measures account-level performance, and coordinates campaigns across marketing channels.

Requirements

4 to 6 years of B2B marketing experience, including at least 2 years in account-based marketing; SaaS or IT software experience is preferred in the posting.
Track record of ABM programs delivering measurable pipeline and revenue from both new logos and existing customers.
Hands-on experience administering 6sense, Demandbase, Terminus, or a similar ABM platform.
Experience with Clay or similar data enrichment tools to expand contact coverage within target accounts.
Experience writing sales sequences in Outreach, Salesloft, or a similar platform.
Experience running vertical or industry-focused campaigns.
Experience managing incentive, gifting, or direct mail programs, including vendors and budgets.
Proficiency with Salesforce and marketing automation platforms such as Marketo, Eloqua, or HubSpot.
Strong analytical skills and comfort reporting on pipeline and ROI.
Excellent communication skills and a collaborative style with sales and customer success teams.
Strong writing skills, including the ability to create sales sequences that drive replies and meetings.

Nice To Haves

6sense certification.
Familiarity with ITSM, service desk, or IT operations buyers and buying committees, and how to turn them into target account strategies.
Experience with Sendoso, Reachdesk, Alyce, or similar gifting platforms.
Experience building Clay waterfall enrichment workflows across multiple data providers.
Experience with intent data, account scoring, and buying-stage models.

Responsibilities

Own ABM targets for sourced and influenced pipeline and revenue from new-logo acquisition and customer upsell, cross-sell, and expansion.
Own the 6sense platform for ITSM, including building and maintaining segments, account scoring, buying-stage models, and intent keyword sets.
Launch 6sense advertising and orchestration plays and provide account insights to sales.
Write custom, targeted sales sequences for priority accounts, verticals, and personas; partner with sales to launch sequences tied to intent signals and ABM plays, and test messaging to improve reply and meeting rates.
Build programs that identify expansion signals in the installed base and help account managers grow customers into additional SolarWinds ITSM products and seats.
Build and manage meeting-for-incentive programs, survey offers, direct mail, and e-gifting to engage key contacts, drive qualified conversations, and accelerate active deals.
Partner with sales, BDR, and customer success leaders on target account lists based on SolarWinds ICPs, account plans, sales sequences, and follow-up.
Run regular pipeline reviews by segment and vertical.
Report on account engagement, contact enrichment, sequence performance, meetings booked, cost per meeting, meeting-to-opportunity conversion, pipeline created, velocity, win rates, and expansion revenue; use results to refine targeting and spend.
Coordinate with digital growth, demand generation, events, and marketing operations so account plays connect across channels.