Valora St. Anthony - Sales and Marketing Director

Lifespark Careers•Minneapolis, MN

About The Position

Valora St. Anthony, a Lifespark Senior Living Community, is seeking a Sales and Marketing Director for its 73-unit assisted living and care suites community. The position is responsible for analyzing, designing, developing, and implementing the community marketing plan to increase revenue. It also involves evaluating current marketing department practices and procedures and making improvements as needed. The director develops and executes the facility’s strategic marketing plan, identifies goals using market research, researches sales opportunities, and recommends improvements to business development strategy. The role manages the sales process from inquiries and tours through closing, maintains community and customer relationships, oversees marketing materials and campaign finances, and manages the marketing database and follow-up. The director also communicates with employees, residents, families, prospects, medical professionals, and facility leadership through marketing materials, educational outreach, and data reporting. Schedule: Monday through Friday, with a weekend manager-on-duty rotation every 6–8 weeks. Salary: $68,640–$72,800 annually.

Requirements

Experience in sales and marketing, public relations, or advertising is preferred.
Ability to drive the success of multiple projects concurrently.
Experience using and developing multimedia campaigns.
Exceptional telephone and communication skills.
Desire to work closely with senior adults.
Proficient knowledge of computer systems, including email use.

Nice To Haves

Experience in healthcare is preferred.

Responsibilities

Develop and execute the facility’s strategic marketing plan.
Identify short-term and long-term goals based on market research analysis.
Research and develop new sales opportunities by identifying customer requirements and competitor strategies and forecasting.
Recommend improvements to the facility’s overall business development strategy.
Maintain relationships with the community and customers.
Create opportunities for public speaking events in the community while executing the marketing plan.
Plan and execute all aspects of the sales process, including taking inquiries, providing tours, and closing.
Direct the promotion of marketing materials in the community and manage finances associated with individual campaigns.
Review and adhere to the departmental budget.
Communicate information through articles, newsletters, bulletins, posters, announcements, and other advertising for employees, residents, tenants, families, and prospects.
Educate medical professionals within the community and surrounding areas about new projects and services.
Provide information to facility leadership by collecting, analyzing, and summarizing data and trends.
Manage the marketing database and drive necessary follow-up contact.
Evaluate current marketing department practices and procedures and make improvements as needed.