Director of Product Marketing, International

Foxit•Fremont, CA

15h

About The Position

Foxit is seeking a Director of Product Marketing, International to define and lead category strategy, portfolio positioning, and go-to-market strategy across North America, EMEA, and APAC. This senior leadership role combines strategic direction with hands-on execution, translating customer, market, and competitive insights into product strategy, messaging, packaging, pricing inputs, and commercial activation. Reporting to the SVP, Head of Marketing, the Director will lead market intelligence, original research, segmentation, and positioning across the portfolio. The role partners closely with Product leadership to connect market insight to innovation priorities, roadmap direction, and long-term portfolio strategy, and collaborates with Growth Marketing, Integrated Campaigns, Sales, and Customer Success to bring positioning to market and support global launches. The Director will build and develop the Product Marketing team, establish operating practices integrated with product and campaign timelines, and influence product and commercial decisions across the organization. The role also leads launch strategy, sales enablement, product content and thought leadership, and customer-feedback processes. Foxit describes itself as a recognized leader in document productivity and PDF solutions serving organizations worldwide.

Requirements

10+ years of B2B software product marketing experience, including significant ownership at the Senior Manager or Director level.
Proven success leading portfolio strategy, positioning, market intelligence, and go-to-market execution in competitive software markets.
Experience marketing to IT buyers and departments across SMB, mid-market, and enterprise segments.
Strong expertise in messaging, positioning, segmentation, pricing and packaging, launches, and sales enablement.
Ability to convert market insight into business strategy, product direction, and measurable commercial outcomes.
Strong executive presence and stakeholder management skills, with the ability to influence senior leadership and cross-functional teams.
Excellent communication and storytelling skills, including comfort presenting to customers, internal leaders, partners, analysts, and industry audiences.
Experience working across global and regional teams in a multi-market environment.

Nice To Haves

Familiarity with analyst relations and engagement with firms such as Gartner, Forrester, and IDC.

Responsibilities

Define market, category, and positioning strategy for Foxit’s product portfolio across global regions.
Develop differentiated messaging and value propositions aligned to target buyers, use cases, and customer needs.
Own segmentation, buyer personas, pricing and packaging inputs, and portfolio narrative development.
Align product marketing strategy with regional go-to-market needs and company growth objectives.
Build, lead, and develop a Product Marketing team, including hiring, coaching, performance management, and capability building.
Establish PMM operating rhythms and sprint cycles aligned to product, release, and campaign timelines.
Embed product marketing into R&D and product planning processes, including roadmap reviews, discovery sessions, and sprint reviews.
Drive cross-functional alignment across Product, Engineering, Sales, Marketing, and Customer Success.
Develop and maintain a 1–3 year market vision for each product area, covering customer needs, technology shifts, competitive dynamics, and category evolution.
Own the MRD process across short- and long-term planning horizons and translate research into product and business recommendations.
Lead original research to uncover customer insight, validate market direction, and strengthen competitive differentiation.
Present market narratives, trends, and strategic recommendations to senior leadership, internal stakeholders, and external audiences.
Lead category definition, competitive differentiation, and positioning across the portfolio.
Develop and maintain messaging frameworks and positioning for products, launches, and strategic pivots.
Partner with Brand, Content, and Integrated Marketing to align product narratives with campaign execution.
Advise on how Foxit should evolve its story as markets, buyer needs, and competitors change.
Own tiered go-to-market plans for product launches, including target segments, value propositions, pricing and packaging inputs, and activation recommendations.
Drive launch readiness across Marketing, Sales, and Customer Success.
Lead launch retrospectives and feed insights into future positioning, research, and planning cycles.
Work with regional and functional teams to adapt strategy to market realities while maintaining a cohesive global narrative.
Develop and maintain sales enablement materials, including pitch decks, one-pagers, battlecards, objection-handling tools, demo narratives, and ROI messaging.
Train Sales and Customer Success teams on releases, messaging updates, competitive changes, and portfolio strategy.
Partner with Revenue Enablement on onboarding and support strategic deal cycles with positioning insight and market context.
Partner with Content and SEO teams to identify strategic opportunities and gaps in product-related content across the buyer journey.
Guide the development of product content, including solution briefs, white papers, customer stories, and thought leadership assets.
Represent Foxit externally on market trends, technology shifts, and category evolution where appropriate.
Represent customer and market perspectives in roadmap reviews, prioritization discussions, and product planning.
Contribute to pricing and packaging strategy with Product, Finance, and commercial stakeholders.
Support PLG and lifecycle initiatives through in-product messaging, onboarding strategy, and product education content.
Build feedback loops using win/loss analysis, customer interviews, analyst insight, and field input.