Marketing Associate Jobs

About The Position

Requirements

• University degree (BA/BS) in Marketing or a related business field is typically required.
• Knowledge of budget control methods, policies, and procedures.
• Strong negotiation and relationship-building skills.
• Strong research and strategic analysis skills.
• Ability to work independently and autonomously, adapt quickly to change, and deliver results.
• Strong problem-solving and decision-making skills.
• Excellent verbal and written communication and interpersonal skills.
• Basic financial acumen and understanding of risk/return calculations for business decisions.
• Ability to prioritize workload, manage projects independently, handle multiple tasks, and meet strict deadlines.
• Proficiency in Microsoft Office applications.
• At least 1–2 years of work experience in marketing or brand management.
• Experience leading and influencing cross-functional teams and/or agency partners.
• Experience leading marketing communication projects, including digital and media strategies.
• Experience using data, research, and trends to generate insights into consumer behavior.

Nice To Haves

• MBA preferred.
• Knowledge of IRI or Nielsen is strongly recommended.
• Demonstrated analytical capabilities and ability to develop creative or non-traditional solutions to challenging, undefined problems.

Responsibilities

• Develop understanding of brand consumers—including demographics, psychographics, occasions, path to purchase, and behavioral drivers—using data and research.
• Understand, validate, and develop consumer truths to inform relevant communications.
• Analyze data and synthesize insights to optimize plans and commercial investment decisions.
• Use data and trends to inform marketing innovation, brand communications, and retail programs.
• Own P&L and help ensure revenue, profit, market share, and brand-health KPIs are met.
• Lead the monthly operating process, deliver business performance, and ensure accurate forecasting to mitigate supply challenges and demand fluctuations.
• Track sales, consumption, and consumer trends to identify gaps and opportunities.
• Project the end-to-end impact of business plans and prepare cross-functional teams for execution, including procurement and supply.
• Manage the brand’s consumer marketing budget and promote efficient investment.
• Develop revenue management strategies for profitable growth, including pricing, promotions, and price pack architecture.
• Explore new approaches to brand innovation, including licensing agreements and strategic partnerships.
• Work with internal teams and external creative and media agencies to develop marketing strategies that increase awareness, penetration, and purchase frequency.
• Identify engagement strategies and campaign structures to reach consumers at receptive times and places.
• Maintain cultural relevance of the brand identity, essence, and activations across touchpoints.
• Activate the brand’s nutrition, health, and wellness proposition in consumer communications.
• Support packaging changes resulting from product, graphic, or formula changes.
• Support innovation and renovation pipeline development using consumer, shopper, and marketplace data.
• Lead innovation projects with cross-functional teams and external experts.
• Partner with Sales and customers to execute strategy and win sales in an omni-channel environment, maximizing retail business.
• Analyze promotional programs and recommend improvements or investment to increase effectiveness and efficiency.
• Translate the three-year strategic plan into annual commercial plans and retailer-channel tactics that differentiate solutions, create brand value, and influence purchase behavior.
• Lead annual marketing plan development and execution across product, price, place, and promotion, including the Integrated Commercial Planning process with stakeholders.

Benefits

• 401(k) with company match
• Healthcare coverage
• Performance-based incentives
• Competitive total rewards package
• A broad range of other benefits