CF Patient Marketing Associate Director (Contract) 19999

Vertex Pharmaceuticals • Boston, MA

7d • $98 - $110

About The Position

The Associate Director, US CF Patient Marketing, will provide temporary support to Vertex’s US CF patient marketing team during a team member’s bonding leave. The role supports development and execution of patient marketing initiatives across Vertex’s CFTR modulator portfolio, primarily focused on ALYFTREK, Vertex’s latest FDA-approved medicine for cystic fibrosis.

The Associate Director will assess the market landscape; support patient marketing plans and tactics for ALYFTREK and TRIKAFTA, including planning for potential label expansions into younger age groups; and maintain continuity across branded and unbranded priorities. In partnership with cross-functional teams, the role will deliver coordinated patient-facing initiatives and emphasize tactic measurement and performance.

Requirements

• Typically 10 years of experience, or an equivalent combination of education and experience.
• Direct patient support or patient marketing experience.
• Direct experience with legal, regulatory, and medical committee review of tactics.
• Ability to collaborate cross-functionally and help partners accomplish shared objectives.
• Ability to simplify and innovate, including challenging the status quo.
• Ability to work in a fast-paced environment, multitask, and self-prioritize workload.
• Ability to oversee insight generation and apply insights to business problems and opportunities.
• Strong analytical mindset and ability to lead others in solving complex problems.
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance.
• Strong working knowledge of Microsoft Office applications, including PowerPoint, Excel, and Word.
• Experience in pharmaceutical marketing or a closely related field, such as pharmaceutical sales or an advertising agency.

Responsibilities

• Partner with the US CF Patient Marketing Lead to shape brand strategy, messaging, and planning for potential ALYFTREK and TRIKAFTA label expansions into younger age groups.
• Support development and implementation of strategic and tactical plans for patient audiences for ALYFTREK and TRIKAFTA.
• Support multichannel campaigns that educate patients and caregivers about ALYFTREK and support treatment initiation, particularly for patients transitioning from TRIKAFTA.
• Develop and execute unbranded patient marketing initiatives for assigned portfolio priorities, from planning through delivery.
• Lead patient adherence activities and projects with cross-functional partners.
• Collaborate with Vertex’s communications review committee to approve materials for external use with customers.
• Generate and consolidate insights from patients, caregivers, and other stakeholders using market research, panels, field-team insights, advisory boards, and other sources.
• Build partnerships with the marketing team, patient services, field sales, and other cross-functional partners to support business goals.
• Ensure appropriate metrics are in place to measure the impact of tactics in the field.
• Manage agency partners to ensure deliverables are on budget and on time.

Benefits

• The role is eligible for overtime pay in accordance with federal and state requirements. Compensation, medical benefits, fringe benefits, and other employment terms will be presented by the third-party agency partner upon offer.

What This Job Offers

• Career Level: Director
• Education Level: No Education Listed