Associate Director, Marketing

Tris Pharma Inc•South Brunswick, NJ

5d•$180,000 - $205,000•Hybrid

About The Position

Tris Pharma is seeking an experienced pharmaceutical marketing professional to join its lean, branded ADHD Marketing team at its Monmouth, New Jersey facility. This hands-on role drives marketing strategy and tactical execution for healthcare-provider engagement across personal and non-personal promotion, including Commercial and Medicaid. A key focus is market development and preparing to launch new indications and branded products in the ADHD pipeline. The Associate Director leads strategy for a flagship ADHD brand, coordinates cross-functional launch planning and execution, and oversees promotional campaigns and project management. The role contributes to brand planning, field communications, competitive intelligence, vendor management, and brand budget reconciliation. The position is hybrid and requires local candidates to work the majority of the week in the New Jersey office.

Requirements

Bachelor’s degree in business, a scientific field, or a related field.
At least 7 years of brand/product marketing and/or marketing communications experience in the pharmaceutical, biotechnology, or related industry.
Demonstrated experience driving marketing strategy and market-development initiatives.
Experience launching products; experience with launches in new indications requiring significant market education is ideal.
Demonstrated experience in product positioning and market-development program initiatives.
Experience with multichannel marketing campaigns and programs across concept, implementation, execution, and measurement.
Experience working with and/or managing outside vendors, including advertising and media agencies.
Ability to influence without direct authority.
Local candidate able to work the majority of the week in the New Jersey office.

Nice To Haves

Experience launching products in new indications that require significant market education.

Responsibilities

Lead development of marketing and product strategy for a flagship ADHD brand.
Lead market assessment, market development, and healthcare-provider education in preparation for new indications and pipeline product launches.
Lead cross-functional launch planning and execution for new products, indications, and dosage forms, including plans to penetrate new markets and coordination to support alignment and timely execution.
Oversee and support promotional campaigns and project management, including developing and implementing promotional projects within budget and timelines.
Initiate tactics and sales materials aligned with brand objectives; align creative execution and messaging with brand strategy; and manage promotional project production and fulfillment.
Measure the effectiveness of marketing strategy and tactics and communicate within Commercial to advance initiatives.
Participate in brand planning and development of the brand tactical plan, including providing strategic input, making changes to align with brand strategy, ensuring execution, contributing to media planning, and evaluating personal and non-personal channels.
Develop field communications about promotional materials and campaigns; serve as a primary marketing contact for the field sales force and provide insight to Training for field workshops.
Help drive scientific understanding, market-potential assessment, and strategic options for Tris products in a competitive marketplace.
Support competitive intelligence by monitoring the marketplace and keeping the team informed about competitive activity and ADHD-related events.
Serve as primary contact and decision-maker for third-party vendors; participate in vendor selection, review proposals, negotiate contracts, and drive internal approval and timely contract execution.
Manage the brand budget and reconciliation process, including negotiating and managing open purchase orders and tracking project budget reconciliation.