Associate Director, Marketing
About The Position
Lexeo Therapeutics is seeking an Associate Director, Marketing to lead key commercial launch activities for LX2006, its first anticipated commercial product, expected to launch in the United States in 2028 and globally thereafter. Reporting to the Senior Director, Marketing, the role serves as the LX2006 brand lead and owns launch workstreams spanning customer insights, competitive intelligence, market development, campaigns, customer targeting, and launch readiness. The Associate Director works with cross-functional partners including Market Access/HEOR, Medical Affairs, Patient Affairs, Clinical Development, Regulatory, Legal, CMC, and, as needed, Business Development. The role also supports early commercial planning for LX2020, a gene therapy candidate for PKP2-associated arrhythmogenic cardiomyopathy. This hands-on, highly visible opportunity involves building a product launch and contributing to the commercial foundation of a growing clinical-stage company. The company welcomes applications from candidates located across the Northeast and Mid-Atlantic. The work culture is hybrid, with two days in the New York City office and three days working from home.
Requirements
- MBA or another advanced degree.
- At least 7 years of experience in the biopharmaceutical industry, including direct marketing experience on a launch brand and/or in rare disease.
- Demonstrated experience developing brand strategy, positioning, and HCP and/or patient campaigns, including agency management and MLR review.
- Hands-on experience designing and managing primary market research and translating insights into strategy.
- Strong analytical skills and comfort working with claims and other secondary data, forecasts, and market sizing.
- Exceptional project management skills and demonstrated ability to lead cross-functional teams without direct authority while managing multiple workstreams.
- Excellent written and verbal communication skills, including the ability to synthesize complex information into concise, executive-ready narratives for senior leadership and the Board.
- Working knowledge of US compliance requirements governing pre-approval and promotional activities.
- Self-starter with a builder mindset who thrives in a lean, fast-paced, pre-commercial environment.
- Ability to travel as needed.
Nice To Haves
- Gene therapy marketing experience; gene therapy or cell and gene therapy launch experience is a significant plus.
- Prior management or strategy consulting experience in life sciences.
- Experience in cardiology and/or neurology marketing.
- Exposure to market access, pricing, and reimbursement for high-cost, one-time therapies.
- Global or ex-US launch experience, including familiarity with HTA requirements.
Responsibilities
- Partner with the Senior Director, Marketing to enhance and execute the LX2006 US launch strategy and brand plan, including strategic imperatives, positioning, target patient definition, and pre-launch market development.
- Translate launch strategy into an integrated roadmap; prepare materials for Launch Readiness Reviews, senior leadership and Board discussions, and investor calls; and define launch KPIs and required analytics and CRM capabilities.
- Serve on cross-functional US and ex-US Launch Readiness Teams, coordinating launch timelines, deliverables, interdependencies, risks, and decisions across relevant functions.
- Lead LX2006 HCP, patient/caregiver, and payer research, and translate findings into recommendations for positioning, patient segmentation, evidence generation, and lifecycle decisions.
- Own the Friedreich ataxia competitive intelligence program, including intelligence questions, competitor monitoring, scenario planning, war gaming, and updates to leadership and cross-functional partners.
- Lead global LX2006 brand development, including brand naming and trademark activities, brand identity, and brand book; develop and deploy disease-awareness and branded HCP and patient campaigns; and manage creative and media agencies and MLR review.
- Build and refine prescriber, account, and treatment center universes across neurology and cardiology using claims and other third-party data; define targeting and segmentation; and partner with Medical and Market Access on treatment center mapping, readiness assessments, and referral pathways.
- Develop and execute the commercial HCP and KOL engagement plan, including steering committees, peer-to-peer programs, advisory boards, and medical congress presence, in compliant partnership with Medical Affairs.
- Support ex-US launch sequencing and go-to-market planning, adapting global brand strategy, insights, and materials for priority markets.
- Develop core field launch materials, such as sales aids, leave-behinds, websites, and congress assets, and contribute to field training, launch meeting, and plan-of-action planning ahead of field deployment.
- Support early commercial planning for LX2020, including target product profile development, HCP and payer research, patient segmentation, market sizing, and commercial input to pivotal trial design, leveraging synergies with LX2006.
- Manage marketing budgets, statements of work, and vendor relationships across research, data, creative, and strategy partners; track spending and contribute to annual budget planning.
- Help scale the team as launch approaches and contribute to a collaborative cross-functional commercial culture.
- Travel as needed for medical congresses, advisory boards, vendor meetings, and treatment center meetings.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
