Senior Associate, Travel Product Marketing (Business Cards & Payments)

Capital One • McLean, VA

3d • $96,500 - $110,100 • Hybrid

About The Position

The Business Cards & Payments (BC&P) Product Marketing team develops integrated marketing strategies that communicate the value of business card and payment products to prospective and existing customers, driving awareness and consideration. The Senior Associate supports and delivers end-to-end strategies for product roadmaps and business objectives, becoming a subject-matter expert on card products and customer segments and partnering with marketing, product, design, insights, creative, and channel teams to shape how products appear in-market. The role includes optimizing existing card marketing campaigns and collaborating with business and product partners on new features and product strategies.

The position involves developing go-to-market plans, positioning and messaging, test-and-learn agendas, product and feature launches, and multichannel marketing. Successful candidates connect marketing activity to business results, build strong cross-functional relationships, and communicate business impact through storytelling. This is a hybrid position subject to Capital One’s policy on required onsite presence at the designated office location.

Requirements

• Bachelor’s degree or military experience.
• At least 2 years of experience in marketing or marketing strategy.
• High initiative and ownership, with the ability to coordinate work across diverse functional groups.
• Ability to self-direct and switch between strategic and tactical initiatives.
• Succinct, focused written and verbal communication skills.
• Customer-focused approach and willingness to analyze data to understand customer behavior and motivations.
• Ability to use marketing analytics and storytelling to influence decisions and make actionable recommendations.
• Ability to partner with varied teams and connect marketing activities to business strategy.
• Results-oriented approach, including driving and executing work end to end in uncertain and changing environments.
• Ability to collaborate effectively and contribute to an inclusive team culture.
• Creative thinking and curiosity, including willingness to question existing practices and develop new approaches.

Nice To Haves

• Master’s degree in Marketing, Business, or Communications.
• 4 or more years of experience in marketing or marketing strategy.

Responsibilities

• Develop insight-driven marketing strategies, including positioning, go-to-market recommendations, testing opportunities, and clear timelines.
• Partner with the Insights team to understand target audiences, validate product positioning and messaging, and represent the voice of the customer across the organization.
• Manage creative development with internal teams or agency partners, ensuring marketing is on-brand, high quality, strategically aligned, and delivered on schedule.
• Assess marketing campaign performance and turn findings into actionable marketing plans.
• Monitor competitors’ product and messaging strategies and develop strategies to position Capital One successfully in the market.
• Contribute to the future state of marketing at Capital One, particularly the evolution of marketing strategy.
• Identify opportunities for expansion, optimization, and improvement based on industry trends and marketing best practices.
• Understand and define the intersection of marketing strategy and marketing technology.
• Collaborate with channel and digital teams to launch campaigns in-market.
• Collaborate and negotiate with partner teams across a complex organization.
• Analyze customer behavior data to identify opportunities and optimal segments for marketing tests and strategies.

Benefits

• Comprehensive health, financial, and other benefits supporting total well-being.
• Eligibility for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level