Senior Associate, Travel Product Marketing (Business Cards & Payments)

Capital One • McLean, VA

2d • Hybrid

About The Position

The Senior Associate, Travel Product Marketing role is part of Capital One’s Business Cards & Payments Marketing team. The Product Marketing team develops integrated marketing strategies that communicate the value of business cards and payment products to prospective and existing customers, driving awareness and consideration. The role supports and delivers end-to-end strategies for product roadmaps and business objectives, becoming a subject-matter expert on card products and customer segments and partnering with marketing, product, design, insights, creative, and channel teams to shape how products appear in-market.

The position involves optimizing existing card marketing campaigns and working with business and product partners on new features and product strategies. It offers the opportunity to develop go-to-market plans, positioning and messaging, test-and-learn agendas, product and feature launches, and cross-channel marketing. Success requires connecting marketing and business results, working across marketing channels, building strong partnerships, and communicating business impact through storytelling.

This is a hybrid position. The employee is expected to comply with Capital One’s hybrid policy regarding required on-site presence at their designated office location.

Requirements

• Bachelor’s degree or military experience.
• At least 2 years of experience in marketing or marketing strategy.
• High initiative and ownership, with the ability to coordinate efforts across diverse functional groups.
• Ability to self-direct and switch regularly between strategic and tactical initiatives.
• Succinct, focused written and verbal communication skills.
• Ability to use customer data to understand behavior and motivations.
• Marketing analytics and problem-solving skills, including using data and storytelling to influence decisions and provide actionable recommendations.
• Ability to partner productively with a wide variety of teams and connect marketing activities to business strategy.
• Results orientation and ability to drive work end-to-end from conception through in-market delivery in an uncertain and fluid environment.
• Effective collaboration and contribution to an inclusive team culture.
• Creative thinking and curiosity, including willingness to question existing practices and develop new marketing strategies.

Nice To Haves

• Master’s degree in Marketing, Business, or Communications.
• 4 or more years of experience in marketing or marketing strategy.

Responsibilities

• Develop insight-driven marketing strategies, including positioning, go-to-market recommendations, testing opportunities, and clear timelines.
• Partner with the Insights team to understand target audiences, validate product positioning and messaging, and represent the customer’s voice within the organization.
• Manage creative development with internal teams or agency partners to ensure marketing is on-brand, high quality, strategically aligned, and delivered on schedule.
• Assess campaign performance and turn findings into actionable marketing plans.
• Monitor competitors’ product and messaging strategies and develop strategies to position the company for success.
• Contribute to defining the future state of marketing at Capital One and help evolve marketing strategy.
• Identify opportunities for expansion, optimization, and improvement based on industry trends and marketing best practices.
• Understand and define the intersection of marketing strategy and marketing technology.
• Collaborate with channel and digital teams to deliver campaigns to market.
• Collaborate with partner teams and navigate and negotiate within a complex organization.
• Analyze customer behavior data to identify opportunities and optimal segments for marketing tests and strategies.

Benefits

• Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being.
• Eligibility for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level