Marketing Strategy Senior Associate
About The Position
As a Marketing Strategy Senior Associate on JPMorganChase's Business Banking Marketing team, you will support the execution and optimization of paid media and in-branch brand campaigns that build awareness and consideration for Chase for Business. You will help move small business owners through the marketing funnel by coordinating multi-channel initiatives across paid media, branch merchandising, and owned social channels. Your work will span campaign concept through launch, cross-functional collaboration, and ongoing performance monitoring to identify optimization opportunities and drive measurable results. The role includes developing campaign briefs and measurement plans, coordinating agency and internal stakeholders, monitoring campaign performance, developing local media strategies, reviewing media documentation, and managing invoicing and business cases. You will communicate performance insights and recommendations to stakeholders, including senior leaders. Travel to priority markets is part of developing tailored local marketing approaches.
Requirements
- Formal training or certification in Marketing Strategy concepts and 5+ years of applied experience.
- Five years of paid media experience at a media agency or in-house media team.
- Demonstrated project management capability, including planning, execution, and delivery against timelines.
- Ability to translate technical concepts and media performance data into presentations for non-technical stakeholders and senior leaders.
- Strong written, verbal, and presentation skills, with the ability to communicate clearly and concisely.
- Excellent relationship-building and collaboration skills, including the ability to build credibility and drive outcomes across diverse teams.
- Solutions-oriented mindset with the ability to problem-solve and present data-driven recommendations.
- Comfort operating in ambiguous environments and developing action plans based on available information.
- High proficiency in Adobe Creative Suite and Microsoft Office applications.
- Willingness to travel up to 25%.
Nice To Haves
- Experience in financial services or a highly regulated industry.
- Experience developing or working alongside artificial intelligence-powered tools or agents.
- Demonstrated ability to lead and coordinate cross-functional teams to deliver shared outcomes.
- High curiosity for emerging tools, new content formats, and improved ways of working.
Responsibilities
- Support campaign briefs defining business objectives, key performance indicators, audience and targeting strategy, and geographic or branch footprint considerations.
- Coordinate with agency and internal stakeholders to plan and execute paid media activity, supporting the Vice President in managing multiple workstreams.
- Monitor campaign pacing and delivery, lead in-flight optimizations, and document the rationale for changes.
- Integrate data-driven marketing efforts into measurement plans and identify test-and-learn opportunities aligned with marketing objectives and the enterprise learning agenda.
- Deliver weekly plan-versus-actual pacing and channel mix reporting, quarterly performance readouts for senior leaders, and post-campaign retrospectives.
- Translate media performance data into clear, actionable takeaways for non-technical stakeholders and senior business leaders.
- Develop local media strategy, including travel to priority markets to build tailored marketing approaches.
- Review media documentation for accuracy, completeness, and alignment with approved strategy and budgets.
- Manage invoicing to ensure billing aligns with approved business cases, and develop change controls or business cases supporting paid media campaigns.
Benefits
- Competitive total rewards package, including base salary and, for eligible roles, commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
- Comprehensive health care coverage.
- On-site health and wellness centers.
- Retirement savings plan.
- Backup childcare.
- Tuition reimbursement.
- Mental health support.
- Financial coaching.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
