Marketing Strategy - Customer Deepening, Senior Associate
About The Position
The Consumer Bank Deepening Marketing team drives profitable growth by acquiring new checking and savings relationships from customers who already have a relationship with Chase across Credit Card, Auto, Home Lending, Business Banking, and Wealth Management. The Marketing Strategy Senior Associate supports the development, management, and continued evolution of the Consumer Bank Deepening program. The role combines analytical thinking, financial discipline, project leadership, and strategic planning to translate business priorities and customer insights into actionable marketing strategies. It works closely with the Consumer Bank Deepening Lead and Channels Vice President to ensure strategies are analytically grounded, operationally coordinated, and effectively communicated to cross-functional partners and leadership.
Requirements
- 5+ years of experience in marketing strategy, growth strategy, customer acquisition, lifecycle marketing, financial services, analytics, consulting, or a related discipline.
- Strong analytical and financial acumen, including the ability to interpret performance data, identify drivers, pressure-test assumptions, and develop recommendations.
- Experience managing cross-functional projects with multiple stakeholders, dependencies, and decision points.
- Ability to independently organize ambiguous problems, gather inputs, structure options, and move work toward a decision.
- Demonstrated attention to detail, including disciplined validation of data, assumptions, financials, and presentation materials.
- Strong proficiency in Microsoft PowerPoint and Excel.
- Ability to manage multiple priorities while maintaining accountability for deadlines and deliverable quality.
- Bachelor’s degree in Marketing, Business, Finance, Economics, Analytics, or a related field.
Nice To Haves
- Bachelor’s degree in Marketing, Business, Finance, Economics, Analytics, or a related field.
Responsibilities
- Support Consumer Bank Deepening leads in translating enterprise growth priorities into actionable program strategies and roadmaps.
- Analyze customer segments, product opportunities, offer structures, channel performance, and relationship-deepening opportunities.
- Translate customer research, behavioral insights, competitive intelligence, and performance data into strategic recommendations.
- Establish objectives, milestones, dependencies, owners, and decision points for assigned initiatives.
- Drive workstreams from initial problem framing through recommendation, approval, launch, and performance review.
- Facilitate working sessions and partner discussions, document decisions, and hold workstream owners accountable for follow-through.
- Build partnerships across teams, constructively challenge assumptions, and maintain focus on business and customer outcomes.
- Partner with the Channels VP to analyze performance across email, Chase.com and mobile, branch and banker, direct mail, and emerging channels.
- Support channel deep dives to identify funnel friction, performance drivers, customer-experience gaps, and optimization opportunities.
- Own recurring performance reporting for the Consumer Bank Deepening program, including account production, response, and conversion.
- Develop performance narratives that explain results, causes, and recommended actions.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
