Marketing Strategy Associate - Kids

Macy's•New York, NY

1d•$94,200 - $156,960

About The Position

The Marketing Strategy Associate focuses on building meaningful consumer connections, developing integrated brand and merchant partnerships, and implementing comprehensive marketing strategies for the Kids business. The role partners with the Director, Marketing Strategy and other stakeholders to create brand stories that resonate with consumers and support business growth. The Associate translates brand objectives into marketing plans across timeframes, categories, and event types; gathers product priorities with merchants; and uses data and customer insights to inform planning. The role develops marketing activations such as events and pop-ups, coordinates tactical execution across digital and in-store channels, reviews campaign assets, and evaluates results to improve future marketing. It also works with cross-functional teams to support a seamless customer journey and a collaborative, results-oriented marketing environment.

Requirements

Ability to understand consumer behavior, preferences, and trends to build meaningful connections.
Proficiency in forming integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth.
Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.
Experience deploying marketing strategies across multiple channels, especially experiential, digital, social media, and content marketing.
Capability to create market interest through experiential activations, including events, pop-ups, and immersive brand experiences.
Ability to balance creativity with insights and data analysis when developing marketing strategies and making decisions.
Skill in evolving the consumer journey and engaging the right audience through appropriate channels at appropriate times.
Ability to coordinate with cross-functional teams, including merchants and fashion offices, to synchronize product priorities and messaging.
Understanding of retail marketing, including bringing different brands to life for their respective shoppers.
Ability to communicate and collaborate, use office and computer systems, access and review written and electronic information, and move within the work environment and interact with workplace materials as needed.

Responsibilities

Support the Director, Marketing Strategy in translating brand objectives into actionable marketing plans across key timeframes, categories, and event types.
Gather product priorities in collaboration with merchants to support marketing plan development.
Analyze data and use customer insights to inform marketing plans.
Develop marketing activations, including events and pop-ups, to generate excitement and engage target audiences.
Collaborate with cross-functional teams, including merchandising, content, creative, digital, and customer teams, to foster a seamless customer journey.
Collaborate with merchants on information needed for creative style-outs and presentations, including messaging and product priorities.
Communicate marketing plan details and deliverables to cross-functional teams to support integration across digital and in-store channels.
Review marketing assets for alignment with campaign objectives and provide timely, constructive feedback.
Conduct post-campaign analysis to measure effectiveness, identify learnings, and optimize future planning.
Support the Director in fostering a collaborative and results-oriented marketing environment.

Benefits

Competitive pay
Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning and leadership development
Colleague Resource Groups
Volunteer opportunities
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement