Senior Associate, Customer Lifecycle Marketing

dentsu•Chicago, MO

4d•$68,000 - $85,000•Remote

About The Position

As Senior Associate, Customer Lifecycle Marketing, you will join a team of marketers helping Merkle clients achieve their goals. You will plan strategy focused on first-party data-driven channels, including email, SMS, direct mail, and push notifications. You will help develop and manage campaign strategies that produce measurable return on investment, working across industries such as insurance, financial services, nonprofit, retail, automotive, travel, media and entertainment, B2B, and high-tech. The role calls for a strong interest in finding solutions and an understanding of how businesses, brands, and customers interact, including how data and technology shape those relationships. You will identify business growth opportunities and develop recommendations to strengthen client relationships. The position welcomes remote candidates based in the continental United States. Employees within commuting distance of a hub office may be expected to work in person three days per week, except Los Angeles employees, who are expected to work in person two days per week. Remote employees may also need to attend an office to meet company or client needs. Travel is 20–40%. This is a full-time, permanent position. The annual salary range is $68,000–$85,000.

Requirements

Bachelor’s degree.
At least 4 years of experience in data-driven marketing, specifically CRM, email, direct mail, SMS, or push marketing.
Hands-on experience using data and research to guide decisions.
Experience with client-facing communication, including writing and presentations.
Experience translating data analysis into applicable marketing recommendations and presentations.
Experience incorporating internal and external feedback iteratively.
Experience using business knowledge to identify new business and marketing opportunities.
Experience managing several projects simultaneously and delivering them on time.
Ability to network and work with a diverse team.
Comfort and experience working in a matrixed organization with a wide degree of latitude.
Willingness to travel 20–40%.

Nice To Haves

Proficiency in Excel, including maintaining complex spreadsheets, and experience with research tools.
Proficiency in PowerPoint.
Salesforce Marketing Cloud or Braze experience.

Responsibilities

Build, develop, and deliver messaging strategy for omnichannel marketing plans using first-party data.
Serve as a subject matter expert and translate new messaging and CRM technology into marketing ideas for clients.
Apply an understanding of marketing differences across industries and environments.
Deliver meaningful client value through best-practice solutions, capabilities, and original thinking.
Write campaign briefs for creative and execution teams.
Collaborate and build relationships with internal account management, operations, creative, and analytics teams, as well as partner agencies, to assess the feasibility of cross-channel recommendations and plans.
Identify key data points and measurements to demonstrate the business impact of the approach and strategy.