Associate Director, GU Key Customer Strategy Marketing

Exelixis•Alameda, CA

12d

About The Position

The Associate Director, GU Marketing - Key Customer Strategy supports brand strategy development and execution. The role is directly linked to Marketing Strategy and spans key customer engagement, insight collection, strategic planning, and development of peer-to-peer education resources for field teams. The Associate Director works collaboratively with stakeholders to help achieve brand objectives. The position prioritizes customer strategy resources and activities with high impact, partners with Field Based Marketing, Sales, and Access teams on thought-leader engagement and account strategies, and leads planning and execution of advisory boards. It also oversees advisory board budgets, compliance, vendor relationships, and communication of board findings to Commercial and Medical Leadership. The role leads development of peer-to-peer speaker bureau content aligned with brand strategy. The Associate Director supports market intelligence efforts by coordinating insight-capture plans, identifying relevant congress data events, monitoring competitive activity with the CI team, and partnering with Market Planning to address insight gaps and inform brand strategy. The role also tracks marketing key performance indicators and presents brand performance across the organization, including to senior leadership. Travel is required up to 30%.

Requirements

Master’s degree in a related discipline and 9 years of relevant experience; or a BS/BA degree in a related discipline and 11 years of relevant experience; or an equivalent combination of education and experience.
Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries.
Extensive experience interacting with key opinion leaders and other account stakeholders.
Experience in pharmaceutical marketing and brand strategy development.
Ability to effectively prioritize and delegate activities.
Ability to inspire and influence others without authority.
Ability to blend innovation with pragmatic execution.
Ability to network and collaborate internally and externally.
Ability to draw insights from market research, key opinion leaders, the sales force, and other sources to optimize strategic activities.
Demonstrated strategic thinking, initiative, and creativity.
Track record of consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals.
Strong presentation, verbal, and written communication skills.
Understanding of FDA regulations for pharmaceutical drug promotions and experience with Legal, Medical, and Regulatory review processes.
Ability to travel up to 30%.

Nice To Haves

Oncology experience is strongly preferred.
Management consulting experience is a plus.

Responsibilities

Prioritize key customer strategy resources and activities to focus on high-impact insight capture and decision making.
Partner with Field Based Marketing, Sales, and Access teams on thought-leader identification and segmentation, insight gathering, regional initiatives, and tailored strategies for priority accounts and institutions.
Partner with Field Based Marketing on congress engagement with key opinion leaders to gather insights and assess strategic implications for the brand.
Lead core teams in planning, setting objectives, developing discussion content, and executing advisory boards for key customer audiences.
Lead annual commercial advisory board planning and monitoring, including budget management and compliance.
Prepare and present advisory board output in collaboration and frequent communication with Commercial and Medical Leadership.
Manage vendor relationships and responsibilities related to business rules, compliance, budget, and execution of the GU advisory board plan and scope.
Lead development of peer-to-peer speaker bureau content aligned with brand strategy.
Support the Strategy Senior Marketing Director in creating plans and processes to continually capture insights from activities and inform strategy and execution.
Identify relevant data events at major congresses and plan to gather key customer insights about their impact on clinical practice.
Collaborate with the CI team to monitor key market events and rapidly communicate their commercial implications across the organization.
Partner with the promotional team to monitor and analyze competitor promotional activities, messaging, and customer engagement tactics, identifying trends and informing strategic and tactical decisions across the GU portfolio.
Partner with the Market Planning team to identify insight gaps, define research objectives, and incorporate insights into brand strategy.
Present commercial implications of key events to the field organization and other relevant stakeholders.
Track marketing key performance indicators to assess whether brand objectives and goals are being met.
Present brand performance across the organization, including to senior leadership.
Perform other duties as assigned and comply with all policies and standards.

Benefits

401(k) plan with generous company contributions
Group medical coverage
Dental coverage
Vision coverage
Life insurance
Disability insurance
Flexible spending accounts
Eligibility for a discretionary annual bonus program, or a sales-based incentive plan for field sales staff
Opportunity to purchase company stock
Long-term incentives
15 accrued vacation days in the first year
17 paid holidays, including a company-wide winter shutdown in December
Up to 10 sick days throughout the calendar year