Marketing Strategy - Customer Deepening, Senior Associate
About The Position
The Consumer Bank Deepening Marketing team drives profitable growth by acquiring new checking and savings relationships from customers who already have a relationship with Chase across Credit Card, Auto, Home Lending, Business Banking, and Wealth Management. As a Marketing Strategy Senior Associate on the Acquisition Marketing team, you will support the development, management, and continued evolution of the Consumer Bank Deepening program. You will combine analytical thinking, financial discipline, project leadership, and strategic planning to turn business priorities and customer insights into actionable marketing strategies. You will work closely with the Consumer Bank Deepening Lead and Channels Vice President to help ensure the team’s strategies are analytically grounded, operationally coordinated, and effectively communicated to cross-functional partners and leadership.
Requirements
- At least 5 years of experience in marketing strategy, growth strategy, customer acquisition, lifecycle marketing, financial services, analytics, consulting, or a related discipline.
- Strong analytical and financial acumen, including interpreting performance data, identifying drivers, pressure-testing assumptions, and developing recommendations.
- Experience managing cross-functional projects with multiple stakeholders, dependencies, and decision points.
- Ability to independently organize ambiguous problems, gather inputs, structure options, and move work toward a decision.
- Demonstrated attention to detail, including disciplined validation of data, assumptions, financials, and presentation materials.
- Strong proficiency in Microsoft PowerPoint and Excel.
- Ability to manage multiple priorities while maintaining accountability for deadlines and deliverable quality.
- Bachelor’s degree in Marketing, Business, Finance, Economics, Analytics, or a related field.
Nice To Haves
- Bachelor’s degree in Marketing, Business, Finance, Economics, Analytics, or a related field.
Responsibilities
- Support Consumer Bank Deepening leads in translating enterprise growth priorities into actionable program strategies and roadmaps.
- Analyze customer segments, product opportunities, offer structures, channel performance, and relationship-deepening opportunities.
- Turn customer research, behavioral insights, competitive intelligence, and performance data into strategic recommendations.
- Set objectives, milestones, dependencies, owners, and decision points for assigned initiatives.
- Drive workstreams from problem framing through recommendation, approval, launch, and performance review.
- Facilitate working sessions and partner discussions, document decisions, and hold workstream owners accountable for follow-through.
- Build cross-team partnerships, constructively challenge assumptions, and maintain focus on business and customer outcomes.
- Partner with the Channels VP to analyze performance across email, Chase.com and mobile, branch and banker, direct mail, and emerging channels.
- Support channel deep dives to identify funnel friction, performance drivers, customer-experience gaps, and optimization opportunities.
- Own recurring performance reporting across the Consumer Bank Deepening program, including account production, response, and conversion.
- Develop performance narratives explaining what happened, why it happened, and what action the team should take.
Benefits
- Competitive total rewards package, including base salary; eligible roles may also receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
- Comprehensive health care coverage.
- On-site health and wellness centers.
- Retirement savings plan.
- Backup childcare.
- Tuition reimbursement.
- Mental health support.
- Financial coaching.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
