Senior Manager, Marketing Strategy

Grainger Businesses•Lake Forest, IL

2d•$123,000 - $205,100•Hybrid

About The Position

The Senior Manager is responsible for meeting the needs of Grainger’s business audiences throughout their customer journeys through strategic content and integrated campaign marketing. The role develops, manages, and distributes content informed by business objectives, user needs, and best practices, and leads internal team members and agency partners in defining and executing content marketing plans and programs. The position partners with business stakeholders, strategic partners, cross-functional teams, and leadership. It reports directly to the Director of Brand & Communications. This is a hybrid position requiring three days per week onsite at Grainger’s Lake Forest, Illinois headquarters.

Requirements

Bachelor’s degree or equivalent experience in Journalism, Business, or Marketing.
At least 7 years of experience in Marketing or a relevant field.
Experience developing and leading integrated marketing campaign and content strategies that connect audience needs, messaging, offers, creative direction, and channel plans to business objectives.
Experience establishing marketing strategy governance, including standards, processes, decision rights, and review practices used across teams or channels.
Knowledge of audience segmentation, personas, customer journeys, content strategy, and channel planning for coordinated customer experiences.
Experience defining campaign objectives and measurement expectations, interpreting performance data, and translating results into optimization or investment recommendations.
Experience leading and developing marketing professionals responsible for strategy development, execution, measurement, and optimization.
Experience influencing senior leaders and aligning cross-functional teams and external partners around campaign priorities, strategic recommendations, and execution requirements.

Responsibilities

Define and lead integrated campaign strategies connecting audience segmentation, personas, content, digital engagement, and channel plans to marketing strategy and business priorities.
Establish campaign and content strategy governance, including standards, processes, decision rights, and review practices that promote quality and consistency across Marketing teams and channels.
Lead and develop content strategists accountable for campaign strategy from ideation through execution, measurement, and optimization, ensuring alignment with customer needs and business objectives.
Partner with channel leaders, business stakeholders, and external agencies to align campaign objectives, audience needs, messaging, offers, and channel requirements.
Ensure campaign strategies and content direction follow approved messaging and brand standards, incorporate subject matter expertise, and comply with Legal, safety, and other applicable requirements.
Define campaign measurement expectations and work with Marketing and enterprise analytics teams to assess performance, communicate business impact, and guide optimization and investment decisions.
Translate campaign strategy into clear content and creative direction for coordinated, customer-relevant experiences across channels.
Oversee coordination across campaign portfolios, including targeted campaigns and Brand Awareness efforts, to create a cohesive customer experience and reduce competing messages.

Benefits

Medical, dental, vision, and life insurance coverage beginning on the first day of employment.
Six free sessions annually with a licensed therapist.
For full-time employees, 18 paid time off days annually, prorated according to employment start date.
Six company holidays per year.
A 6% company contribution to a 401(k) Retirement Savings Plan each pay period, with no employee contribution required.
Employee discounts.
Tuition reimbursement.
Student loan refinancing.
Free access to financial counseling, education, and tools.
Maternity support programs and nursing benefits.
Up to 14 weeks of paid leave for birth parents and up to 4 weeks of paid leave for non-birth parents.
Incentive target of up to 20%, based on individual and company performance objectives.