Senior Manager, Marketing Strategy (International Travel)

Visa•San Francisco, CA

3d•$154,000 - $247,000•Hybrid

About The Position

Visa is seeking a Senior Manager of Marketing Strategy, International Travel, to develop insight-led marketing strategies that grow cross-border payment volume and strengthen Visa’s relevance, preference, and usage among international travelers. The role applies brand strategy, consumer insights, campaign development, and knowledge of international travel, traveler behavior, and cross-border commerce to turn research, cultural trends, market dynamics, competitive activity, and payments economics into actionable strategies, creative briefs, messaging frameworks, and global-to-regional activation plans. The position partners across Visa’s Cross-Border Business Unit, regional marketing, Corporate Strategy, Insights & Analytics, Global Brand Creative Studio, agencies, media partners, and sponsorship teams. It influences marketing plans, investment priorities, campaign development, and execution across priority travel corridors and markets, and contributes to the Cross-Border Marketing Center of Excellence through thought leadership, strategic rigor, best-practice sharing, and market enablement. The role reports to the Senior Director, Travel Experiences and is based in Visa’s San Francisco office. It is hybrid, with at least three days in the office; the hiring manager will confirm specific expectations. Travel is required 5–10% of the time. Work hours vary according to department needs. The work is performed in an office setting and involves sitting and standing at a desk, communicating in person and by telephone, and frequently operating standard office equipment such as telephones and computers.

Requirements

At least 8 years of relevant work experience with a Bachelor’s degree, or at least 5 years with an advanced degree such as a Master’s or MBA.
Degree in Marketing, Communications, Business, Strategy, or a related field.
Progressive experience in brand strategy, brand planning, campaign strategy, marketing strategy, or global brand marketing.
Ability to develop brand and campaign strategies from consumer insight through creative brief, campaign development, execution, measurement, and optimization.
Ability to work with research, insights, and analytics teams to identify consumer, cultural, market, and category trends.
Experience translating research and data into strategic recommendations, messaging frameworks, campaign platforms, and executive-ready narratives.
Experience developing multichannel marketing campaigns for global, regional, or local markets.
Experience working across geographies, regions, or markets and balancing global brand consistency with local relevance.

Nice To Haves

At least 9 years of relevant work experience with a Bachelor’s degree; 7 or more years with an advanced degree such as a Master’s, MBA, JD, or MD; or 3 or more years with a PhD.
MBA or another advanced degree.
Agency-side experience as a brand planner, strategist, strategy director, or account planning lead.
Client-side experience at a global brand with responsibility for brand strategy, campaign development, or global-to-regional marketing activation.
Experience in travel, including online travel agencies, airlines, hospitality, mobility, tourism, travel marketplaces, or destination marketing.
Experience with international travelers or cross-border consumer behavior.
Experience in sponsorship, experiential, airport, destination, travel, or partnership marketing.

Responsibilities

Lead marketing strategies for priority international travel corridors in alignment with Visa’s cross-border growth objectives.
Translate consumer insights, travel trends, market dynamics, and business priorities into strategic frameworks, creative briefs, campaign platforms, and activation guidance.
Partner with regional marketing leads to optimize corridor strategies in response to business priorities, competition, macroeconomic shifts, and changes in traveler behavior.
Refine traveler journey stages, trip motivations, audience segments, and spending behaviors as research and market learnings develop.
Develop strategies for sending and receiving markets and coordinate planning and execution across regions while reducing unnecessary complexity.
Support the Global Brand Creative Studio in developing global cross-border campaigns for regional execution.
Influence annual operating plans so cross-border travel initiatives are prioritized, funded, and integrated into regional and global marketing plans.
Support budget planning and management for global international travel and cross-border marketing workstreams.
Brief and shape cross-border executions within sponsorship platforms including FIFA, the Olympics, and Formula 1, with the aim of driving business outcomes across the travel experience.
Serve as a subject matter expert on international travel marketing, traveler behavior, cross-border commerce, and payments usage across priority markets.
Build cross-border thought leadership using consumer research, market intelligence, competitive analysis, industry trends, and travel behavior insights.
Turn research and market intelligence into best practices, strategic recommendations, campaign guidance, and market enablement tools.
Evaluate and develop global channel strategies across airport, destination, sponsorship, experiential, digital, and Visa-owned channels.
Assess regional sponsorships, partnerships, and market opportunities to identify effective ways to reach non-host and sending-market travelers.
Develop strategies for Visa-owned properties and experiences, including Visa Live, to increase relevance, preference, and usage among international travelers.
Develop and implement a global messaging framework that supports consistent, compliant, high-impact brand and product claims across priority corridors.
Lead global-to-regional enablement and change management through regional share-outs, planning forums, toolkits, playbooks, and operating model improvements.
Partner with Regions and Insights & Analytics to define measurement frameworks, learning agendas, and optimization plans.
Use campaign learnings and performance insights to guide current optimization, future strategy, and annual planning.
Support innovation pilots with the Cross-Border Business Unit, Regions, partners, and clients to create growth and acquisition opportunities for Visa.
Drive innovation sprints using emerging platforms, AI-enabled tools, partner platforms, and new marketing technologies to strengthen Visa’s category leadership and competitive differentiation.