Senior International Marketing Manager

Roo

1d•$120,000 - $220,000

About The Position

Roo is seeking a Senior International Marketing Manager to build the company’s brand and growth in markets outside the United States. The role leads marketing for international markets, with responsibility for bringing animal hospitals and veterinary professionals onto Roo and keeping them engaged. Roo has launched in Canada and is expanding there while planning future country launches. The manager defines international marketing strategy and owns go-to-market and engagement plans, working closely with sales, brand, lifecycle, partnerships, and other marketing teams. The role brings local market knowledge into launches and other decisions, ensures marketing complies with country-specific laws, and develops a repeatable playbook for launching new countries. It spans positioning and messaging, acquisition, community and brand presence, measurement, and reporting. Roo describes itself as a remote-first company; the role is hybrid if the employee is based in San Francisco. Compensation varies by geographic tier, with listed annual ranges of $120,000–$165,000 for Tier 5, $130,000–$175,000 for Tier 4, $135,000–$190,000 for Tier 3, $145,000–$200,000 for Tier 2, and $160,000–$220,000 for Tier 1. These are USD ranges and exact compensation may vary by skills, experience, and location.

Requirements

Deep experience in multi-channel marketing strategy, including launching a brand or product in a new market or country.
Experience owning positioning and messaging for a professional audience and developing proof points that establish credibility.
Experience owning acquisition budgets and measurement, and making informed trade-offs when data is early.
Ability to align cross-functional partners around shared plans and move work forward without direct management authority.
Comfort building amid ambiguity and moving between strategic planning and hands-on execution.
Understanding of marketing and privacy regulations across countries; Canadian experience is preferred.
Thoughtful judgment about where AI and emerging tools can improve marketing work and where human judgment is important.

Nice To Haves

Experience in veterinary medicine, healthcare, marketplaces, labor platforms, or international expansion.
Knowledge of marketing and privacy regulations in Canada.

Responsibilities

Own marketing strategy for international markets, including acquisition and brand-presence goals for both sides of the marketplace.
Lead go-to-market and engagement planning for each new market, covering audience and market insight, positioning, channel mix, budget, timelines, and measurement.
Create an international launch playbook to make each subsequent country launch faster and less resource-intensive.
Share market insights from veterinary professionals, hospitals, and partners to inform product, pricing, and marketing decisions.
Define market-specific positioning and messaging with brand and product marketing teams, grounded in local professional and hospital practices and needs.
Develop proof points, customer stories, and data that establish Roo’s credibility in new markets.
Own each market’s messaging framework and guide the company’s voice and narrative across campaigns, the website, sales materials, and product experiences.
Understand and apply each country’s marketing, privacy, and anti-spam laws to campaigns, and educate internal teams about those requirements.
Own acquisition strategy and budgets across paid, organic, referral, and partner channels in each market.
Coordinate with sales and account management on acquisition and growth targets, pipeline, messaging, materials, and campaigns for hospitals and veterinary professionals.
Partner with the lifecycle team on market-specific onboarding, activation, and engagement journeys, and review performance to improve conversion of sign-ups into active users.
Shape referral and ambassador programs that encourage veterinary professionals and hospitals to refer peers to Roo.
Work with the brand team on locally relevant campaigns, content, design, creative, PR, and earned media.
Develop ideas for Roo’s presence at conferences, trade shows, continuing-education events, and other industry moments; coordinate execution and follow-up with relevant teams.
Build relationships with local partners, key opinion leaders, and industry associations.
Set goals and metrics before launches and campaigns, and track funnel performance across both sides of the marketplace.
Track channel and campaign results against budget, interpret early performance signals, and reallocate investment toward effective activity.
Measure brand awareness and perception with the brand team’s support.
Provide regular reporting to international and marketing leadership on results, learnings, and next steps.
Launch in new Canadian markets on schedule, grow hospital and veterinary-professional acquisition within plan and budget, build Roo’s Canadian brand presence, establish channel measures, prepare the next launch playbook, and lead the next country launch.

Benefits

Home-office setup stipend.
Continuing-education stipend.
Monthly wellness stipend.
Comprehensive health benefits, including a base medical plan covered at 100% and optional premium buy-up plans.
401(k).
Unlimited paid time off.
Paid maternity, paternity, and reproductive-care leave.
Birthday and anniversary gifts.
Opportunity for domestic travel, including regional team-building events.
Accelerated growth and learning potential.