Senior Marketing Manager, International Resuscitation
About The Position
The Senior Marketing Manager, International Resuscitation, leads global marketing strategy and execution for the American Heart Association’s international resuscitation training portfolio, including the Resuscitation Quality Improvement Partners Alliance portfolio. This role owns go-to-market strategy, market insight, product positioning, launches, demand generation, sales enablement, localization, and customer adoption across international regions. The Senior Marketing Manager partners with sales, business development, product development, communications, regional teams, and RQI Partners; Leads and develops assigned employees and oversees agency and vendor partners, including goal setting, coaching, prioritization, and performance management. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. The location for this position is remote. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.
- Minimum of five (5) years of progressively responsible marketing experience, including product marketing, go-to-market strategy, or demand generation. Eight (8) years is preferred.
- Experience in healthcare, hospital markets, medical education, medical devices, or a related healthcare sector.
- Demonstrated success in developing integrated marketing strategies that drive product adoption and revenue growth.
- Experience leading product or program launches across multiple international or culturally diverse markets.
- Experience partnering with sales teams and developing effective sales and channel enablement programs.
- Strong analytical skills and experience using marketing automation and CRM platforms such as HubSpot and Salesforce.
- Proven ability to lead complex cross-functional initiatives, manage stakeholders, and communicate effectively across international markets; ability to travel internationally up to 20%, including overnight travel.
Nice To Haves
- Fluency in a language in addition to English.
- Experience marketing resuscitation training, clinical education, healthcare technology, or hospital-based solutions.
- Experience working with distributors, training networks, licensees, International Training Centers, or other indirect sales channels.
- Experience managing employees, agencies, or vendors and coordinating content through medical, legal, regulatory, or localization review processes.
Responsibilities
- Develop and execute global marketing strategy for the international resuscitation portfolio, translating business, product, and revenue objectives into actionable regional plans.
- Lead customer and market research, segmentation, competitive analysis, and market-entry planning to identify growth opportunities, adoption barriers, and regional priorities.
- Guide value proposition, positioning, and pricing recommendations using customer, market, and competitive insights.
- Lead go-to-market strategy and launch planning for new products, programs, and portfolio enhancements.
- Develop product positioning, value propositions, messaging, activation plans, launch objectives, readiness criteria, and performance measures.
- Coordinate launch execution across international regions, sales, product, communications, business development, external partners, and the global conference calendar.
- Develop integrated campaigns that support product adoption, qualified lead generation, and revenue goals.
- Drive customer acquisition, engagement, retention, and portfolio growth through regional and market-specific programs.
- Lead digital marketing across webinars, email, social media, digital advertising, and marketing automation.
- Partner with international sales leadership and business development to align marketing activity with commercial priorities.
- Develop messaging, presentations, campaign materials, sales tools, and customer-facing content for international sales teams, distributors, and channel partners.
- Train and support channel teams and use market feedback to strengthen programs, tools, and customer experience.
- Develop and adapt marketing collateral, digital content, presentations, and sales tools for international audiences.
- Lead localization priorities and coordinate with teams responsible for medical, legal, regulatory, and formal localization review.
- Ensure localized content reflects market needs, cultural nuances, language requirements, and brand standards while allowing appropriate regional adaptation.
- Serve as the primary marketing lead across the American Heart Association, RQI Partners, international regions, and relevant internal teams.
- Build alignment across complex global initiatives by clarifying roles, dependencies, decisions, priorities, and execution plans.
- Represent international customer and market needs in product development and communicate portfolio priorities, launch plans, insights, and results.
Benefits
- Medical, dental, vision, disability, and life insurance
- Robust retirement program with employer match and automatic contribution
- Employee assistance program
- Employee wellness program
- Telemedicine and medical consultation
- Paid Time Off (PTO) at a minimum of 16 days per year
- 12 paid holidays off each year
- Tuition Assistance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
