Senior Manager, Portfolio Marketing Strategy & Creative

Mondelēz International • East Hanover, NJ

2d • $140,300 - $192,940

About The Position

Mondelēz International is seeking a creatively driven Senior Manager to lead portfolio marketing vision across categories and brands. This high-impact individual contributor role combines brand strategy, creative leadership, and partnership innovation, shaping how a portfolio of iconic brands appears cohesively and purposefully in stores, online, digitally, and socially.

The role defines portfolio strategy, develops frameworks for how brands complement and amplify one another, identifies cross-brand storytelling and campaign opportunities, and translates business objectives into creative briefs and marketing plans. It also leads creative development and agency relationships, owns portfolio partnerships, manages partnership budgets and forecasts, and influences senior leadership on priorities, investment, and creative direction. The position reports to the Senior Director, Partnerships and works across categories, R&D, sales, and external agency teams.

The position is listed as regular. The base salary range is $140,300 to $192,940, with eligibility for a performance-based bonus. Mondelēz International also offers health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays, and vacation time. Some benefits have eligibility requirements and may be subsidized or fully paid. Relocation support is not available.

Requirements

• 8–12 years of experience in brand marketing, creative strategy, or portfolio/integrated marketing within CPG or a related consumer-facing industry.
• Bachelor's degree required.
• Proven creative background from agency, in-house brand, or a hybrid career path, with work demonstrating bold, consumer-centric thinking.
• Deep experience developing and executing portfolio or multi-brand marketing strategies.
• Track record of leading agency relationships, including selection, briefing, and performance management.
• Experience managing large budgets of $5 million or more and negotiating complex contracts with agencies, media partners, and/or brand collaborators.
• Strong strategic thinking and hands-on creative instincts, with comfort presenting to executives and participating in brainstorms.
• Exceptional written and verbal communication and storytelling skills.
• Experience in a matrixed CPG organization with multiple brands and categories.

Nice To Haves

• MBA or advanced degree in Marketing, Communications, or a related field.
• Earlier-career background in creative direction, art direction, or copywriting.
• Familiarity with shopper marketing, retail media, or omnichannel activation.
• Experience building creative toolkits, brand systems, or design-led frameworks from the ground up.

Responsibilities

• Define and own the overarching portfolio marketing strategy across categories, channels, and consumer touchpoints.
• Develop strategic frameworks that show how brands within the portfolio complement, reinforce, and amplify one another.
• Identify opportunities for cross-brand storytelling, co-marketing, and portfolio-level campaigns.
• Translate business objectives into creative briefs and marketing plans aligned with portfolio goals, data, engagement, and commercial KPIs.
• Ensure brand consistency while championing creative risk-taking and leveraging major industry partnerships.
• Align sales and customer efforts with shopper marketing, category development, omnichannel, loyalty, and CRM activities.
• Elevate creative standards across portfolio marketing initiatives from concept through execution.
• Build and maintain creative toolkits, including brand guidelines, asset libraries, templates, and playbooks.
• Lead concept creation and ideation for portfolio-level campaigns, from initial idea through market execution.
• Manage the agency ecosystem, including selection, onboarding, ongoing management, and performance evaluation of creative, media, and production partners.
• Champion creative excellence and encourage teams and partners to produce breakthrough work that moves consumers and builds brand love.
• Monitor cultural trends, design movements, and emerging creative formats.
• Own the portfolio partnerships strategy and cultivate relationships that amplify brand reach, relevance, and resonance.
• Lead large-scale contractor and partner negotiations, securing favorable terms and building long-term relationships.
• Evaluate partnership opportunities for creative value, commercial value, brand equity, and measurable ROI.
• Manage partnership budgets and financial planning for contracted work.
• Influence senior leadership on portfolio marketing priorities, investment decisions, and creative direction.
• Develop annual and quarterly budget forecasts in partnership with Finance.
• Demonstrate executive presence and strategic judgment while navigating ambiguity.

Benefits

• Performance-based bonus program with potential for overachievement based on performance and company results.
• Health insurance.
• Wellness and family support programs.
• Life and disability insurance.
• Retirement savings plans.
• Paid leave programs.
• Education-related programs.
• Paid holidays.
• Vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior