Creative Strategy Manager

Linqia•New York, NY
•Hybrid

About The Position

Linqia is an independent influencer marketing agency that uses its AI-powered Resonate platform to develop and execute creator-led strategies for brands. The Creative Strategy Manager works closely with the VP, Creative & Client Strategy to oversee the Creative Strategy team, support team goals, and mentor junior team members. The role also provides senior-level creative strategy support to Linqia’s revenue organization across a broad range of clients. The position combines team management and process development with hands-on creative work across pre-sale, post-sale, and cross-client initiatives. The Creative Strategy Manager helps create influencer campaign concepts and proposals, develops creator briefs and feedback, and shares expertise on social media and influencer creative trends. The role is based in New York City and follows a hybrid arrangement, with commuting to the office three times per week.

Requirements

  • 7–12 years of experience in creative, social, and/or content strategy.
  • At least 2 years of managerial experience.
  • Experience working with creators.
  • A strong background in art direction, copywriting, or creative strategy.
  • Bachelor’s degree or equivalent.
  • Located in the NYC area and able to commute to the office three times a week.

Responsibilities

  • Assist with and develop process improvements for employee growth, development, and hiring.
  • Collaborate with the VP, Creative & Client Strategy on team goal setting, tracking, and delivery.
  • Manage bandwidth, allocate projects, and prioritize resources for the Creative Strategy team.
  • Manage five or more Creative Strategists.
  • Ideate insight-driven creator campaign ideas for clients.
  • Lead the creation of new business proposals.
  • Design slides for proposals and proactive decks using Canva templates.
  • Create social media mockups for proposals and proactive decks, including image editing and copywriting.
  • Craft creative briefs for creators, including sourcing music and designing mood boards.
  • Give creators feedback on their creative concepts to improve their creative executions.
  • Act as a thought leader on social media and influencer creative trends internally and within the industry.
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